How to Measure the Effectiveness of your Content
Statistically, more than 85% of marketers across the globe use content to generate revenue. But what about the rest of the 15%? They couldn't perfect their content marketing strategy. So, how do we know if our content is hitting the right chord? Do what every successful business does: measure content marketing ROI. Let's know it first.
Why measure content effectiveness?
Businesses know if they are headed in the right direction when finding out the rate of return on every dollar spent. So when the return is not good, it is time to change the content and make it more streamlined to your audience's preferences. How to monitor your content quality?
Content Marketing Measurement Metrics
Where most business coaches would throw heavy
analytics and tools your way to do this task, we are listing the most straightforward metrics that need no degree to understand:
Site Traffic: This is the easiest way to measure how effective your content has been to draw an audience. More traffic means good quality content. Monitor it constantly for a quick follow-up in case the traffic falls.
Bounce Rate: The number of people navigating away from the first page of your website determines your website's bounce rate. A higher bounce rate means a boring landing page.
On-site Time: These metrics extend the last one that determines how long a visitor scrolls through your website. A shorter on-site time implies that your content needs improvement.
Site Rank: A low site rank implies poorly written content. To increase site ranking in the search engine, optimize the content with relevant keywords weaved strategically.
Engagement: This is the most significant indicator to know the effectiveness of your content. It is honest and quick. A quick follow-up, thus, can save you almost instantly. Look out for the email list, the lead conversion rate, subscribers, comments, and interactions.
Social Shares: The audience that doesn't share your content across the social media platforms is disinterested and might unsubscribe your mailing list soon - time to take action.
Inbound Links: More inbound links mean more people like your content.
Revenue: The last and the most significant way to measure your content's effectiveness is to compare how much revenue your particular content production cost generated. A zero or low return on your investment means the content hasn't drawn enough audience and thus, needs improvement to be effective.
