Are you currently using Pinterest to plan the vacation of your dreams or try out delicious-looking baked goods — or are you using Pinterest for business? If you’re not doing the latter yet, it may be time to consider bringing your brand to the visual platform.
Pinterest offers a unique way for businesses of all sizes to market themselves — as a visual search engine, Pinterest is great for uncovering new potential customers for your brand.
This is because pinners come to the stage for inspiration. They want to try new things, discover new ideas, find great recipes, and, often, are inspired to make their next purchase.
This article will cover all of the Pinterest marketing basics to get you started including:
What is Pinterest Marketing?
how to use Pinterest for business
Important Language You Should Know That Will Help Your Pinterest Marketing Strategy
How to Use Pinterest With Hootsuite
What is Pinterest Marketing?
Pinterest is a set of marketing strategies that incorporate Pinterest into the larger social media marketing strategy of your business to reach new audiences and increase awareness of your brand and products.
Encourage conversions such as newsletter sign-ups, ticket sales, or purchases.
And its advertising reach is impressive:
And Pinterest statistics show that the number of both Pinners and boards created is increasing year by year.
This platform can be especially beneficial if your business targets the same demographic that loves and uses Pinterest. The platform has historically attracted women and people looking to shop or start a new project. As of 2021, it is becoming increasingly popular among men and Gen Z-ers.
Pinterest is also popular among people looking for positive inspiration — it’s not a platform for FOMO or controversial back-and-forth.
Now that you know what Pinterest marketing is, it’s time to move on to how you can market your business on Pinterest. Keep reading for 8 actionable tips.
1. Build a Pinterest Marketing Strategy
Start by building a social media strategy for Pinterest like you do with any other social media channel — don’t just jump right in.
Creating a Pinterest marketing strategy means:
On top of getting a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales of a specific product, or drive sign-ups for an event?
Learning about the general Pinterest audience and the demographics that use this channel.
Seeing what your competitors are doing on this social media platform.
Once you have set a clear strategy, you can start working towards your goals.
2. Pin catchy, captivating content
Pinterest is a visual platform, so using it effectively for business means producing high-quality, engaging visual content to share.
So, what makes a tempting pin?
Perpendicular imagery. Data shows that 82% of users browse Pinterest on mobile.
descriptive copy.
text overlay.
Delicious branding. If it makes sense for your brand and matches your Pinterest marketing strategy, include your logo in your Pins so your brand doesn’t get lost in the repin shuffle.
Make sure your links work. Broken links won’t help your brand! make sure come
3. Try Different PIN Formats
and mix it up! Pin a video encouraging Pinners to shop at your e-commerce store or try adding multiple photos to the pinto to create a carousel.
For example, Nike uses videos to promote its products: and carousels to showcase a variety of products in a single pin:
Pinners also turn to the platform for inspiration, with 85% of Pinners saying they turn to Pinterest to start a new project. Also, consider posting how-to pins or inspiration boards to provide your audience with fun and valuable content.
For example, Nespresso pins step-by-step content to connect pinners with their brand:
4. Plan Your Boards Carefully
Since 97% of Pinterest searches are non-branded, boards for your brand can help you reach new Pinners interested in specific topics or interested in learning specific things.
In other words, the brand skillfully mixes useful, engaging, and persuasive content boards with boards that are more promotional:
And Aveeno has boards for its own products, such as Aveeno Body and Sun Care Boards:
But the brand also has other boards, such as Earth Day boards that include pins that indirectly showcase the brand, while understanding what their audience values and supports.
5. Optimize Your Pins for SEO
Pinterest is a search engine, so make sure your business’s pins are easily found in search! Include keywords in the description of your Pin, on the board, and in the hashtags.
Rich Pins are designed to pin new content from your business’s website while avoiding duplicate content, which will also boost your brand’s Pinterest SEO.
6. Try Different Pinterest Ads
And broad audience targeting lets advertisers reach specific groups of Pinterest users, including:
People who have visited your website.
People who have interacted with your PIN.
People who have interacted with similar content on the platform.
There are many different types of advertising available on Pinterest, from video ads to collections to promoted pins.
7. Track Metrics
A successful Pinterest marketing strategy is data-driven. In other words, tracking, measuring, and analyzing key Pinterest metrics and audience behavior helps social media managers see which content performs best and which content is slightly less engaging.
We tell you which metrics you should be tracking and the tools you can use to keep track of them.
8. Promote Your Pinterest Profile
Lastly, make sure your loyal followers from other platforms know that you are active on Pinterest as well. Promote your Pinterest profile:
By linking to your Pinterest profile on your company’s website.
Including the link in your email signature.
Sharing news from a Pinterest profile in the company newsletter.
