Everyone wants to grow their business, but many businesses struggle to get real-time visibility across their sales pipeline to make informed and strategic decisions on their leads. Thus, leading to a loss of business opportunities.
There are some tools or software systems that make the road to success easy. One such popular software system is Microsoft Dynamics 365 CRM. It’s one of the favourite choices of businesses these days.
But if you are planning to use this software, there are chances that you might have some doubts or are unsure about this software. You might ask yourself – is this software even worth using? Yes, it’s value-for-money software for a business. But what makes it ideal for your business? That’s what we are going to learn today.
Here in this blog, we will understand the top six ways Microsoft Dynamics 365 CRM helps businesses grow in their respective sector. So, without further ado, let’s jump straight to our blog.
What is Microsoft Dynamics 365 CRM? - Detailed Overview
Microsoft Dynamics 365 CRM is a platform for supporting and optimising your business relationship. With Dynamics 365 CRM, Microsoft offers three primary modules for customer relationship management: Marketing, Sales and Customer Service. In addition, dynamics 365 is designed as a cloud solution that works optimally with numerous other Microsoft cloud services like Office 365, Power BI, LinkedIn etc., via the Common Data Service and it enables extensive integrations. Dynamics 365 CRM can also be used in an On-premise environment.
So now that you know what Microsoft Dynamics 365 CRM exactly is, let’s get started with the advantages of this software system. Here are some of the ways this software is going to help your business grow.
1. Helps You Provide Quality Customer Support
According to Forbes, around 86% of customers are more likely to make more purchases if they have a good quality customer experience. Therefore, the major purpose of Microsoft Dynamics 365 CRM is to help your business by offering the highest quality customer support.
Here’s an example that will help you understand this point better. There are two businesses – one that just provides good quality services and products. Then there’s the other business that provides quality services/products along with great customer support. So now the question I have for you is – which business would you like to make your purchase from?
Obviously, the second one. Now implement this learning in your business. When you focus on improving your customer experience, it automatically results in the achievement of customer loyalty. In addition, it improves the quality of your business’s customer support, resulting in business growth.
2. Better Connection Between Organisation and Customers
Clients are extremely important for any business. Companies largely depend on their clients when it comes to revenue or profit generation. Therefore, organisations need to ensure that they understand their customers or the target group well and later build a strong relationship with them. This is exactly where the role of Microsoft Dynamics 365 CRM comes into the picture. With the help of this fantastic solution, the customer service teams can communicate with the customers and answer their questions.
Not only that, but they can also improve the customer journey by offering suggestions and recommendations. Several reports can be generated to better understand the customers. Further these analyses and insights can also be shared with the sales and marketing teams to improvise their strategies and campaigns.
3. Keep a Close Eye on Marketing Strategies
The marketing application is one of the best parts of Microsoft Dynamics 365 CRM. The application contains several extremely useful and interesting features that are suitable for modern marketers. The application allows marketing teams to not only plan and build campaigns but also distribute them.
If marketers want to customise or personalise the campaigns (including the design), they can do so using the features of the applications. In addition, you can also monitor the marketing campaigns’ performance based on the analysis and results; the teams can improve the quality of the campaigns.
4. Makes the Sales Process a Lot Smarter
A good business strategy requires extensive research. Microsoft Dynamics 365 CRM provides valuable data, including prospect profiles on social media. You can understand who your potential customer is, their likes and dislikes, and track their interactions with your product/service through Dynamics 365. Plus, once the lead is added to your dynamics database, it’s very easy to know what products they might need.
5. Helps Companies Manage Time Efficiently
With Microsoft Dynamics 365 CRM, businesses can manage time more efficiently. For example, this software benefits the customer support and sales teams to better communicate with the customers. In addition, th
is software makes every employee’s job a lot easier, resulting in increased productivity.
Having Microsoft Dynamics 365 CRM means your employees will have less time to spend on useless tasks and more on tasks that are important and meant to be done on time. In the world of business, time is a scarce commodity. Thus, anything you do to increase your time will only help your business grow.
Final Words
To conclude, Microsoft Dynamics 365 CRM is a really useful software for your business. It will help you increase your employee productivity and work efficiency. Therefore, resulting in improved business growth – which is what all businesses want. Thus, if you want to increase your sales or business, in the long run, getting started with Microsoft Dynamics 365 CRM is worth a shot.
