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Overview
Free Radio launched on Monday 26 March 2012 as a results of the rebranding of 4 FM stations – BRMB, Beacon, Mercia and Wyvern.
On Tuesday 4 September 2012, a secondary AM station broadcasting 1980s chart music, Free 80s, was launched.
History
Free Radio Tune
Further information: Birmingham, Shropshire & Black Country, Coventry & Warwickshire, and Herefordshire & Worcestershire
BRMB began broadcasting to Birmingham and therefore the refore the surrounding areas on 19 February 1974 – the fourth ILR station to launch within the UK and the first station of its kind outside London radio aryan. Beacon Radio has served Wolverhampton and therefore the Black Country since 12 April 1976 with its licence area expanded to hide Shropshire in 1987. Mercia Sound (later Mercia) was launched in Coventry and Warwickshire on 23 May 1980, followed by Radio Wyvern in Herefordshire and Worcestershire on 4 October 1982.
These stations were initially run independently of every other, although by the late 1980s, BRMB and Mercia were under the ownership of Midlands Radio plc, alongside AM station Xtra AM, which broadcast on both stations' former AM frequencies. The group was bought for £18 million by Capital Radio plc in 1993, who sold Mercia to the GWR Group but retained BRMB. GWR went on to shop for Beacon from its company BCCL in 1995 and Wyvern FM two years later. The four licenses came under equivalent ownership in 2005 when GWR and Capital merged to make GCap Media.
GCap was appropriated in 2007 by Global but the Office of Fair Trading ruled in August 2008 that Global would wish to unload BRMB, Beacon, Mercia, Wyvern, and Heart's East Midlands station thanks to concerns over competing interests. The stations were bought in May 2009 by a consortium led by former Chrysalis Radio chief executive Phil Riley, trading as Orion Media. Heart East Midlands continued to work under a franchise agreement with Global until January 2011, when the station was rebranded as Gem 106 and replaced most networked output with local programming from Nottingham.
On 9 January 2012, Orion announced that it might rebrand its four West Midlands local stations as Free Radio from March 2012 onwards. the previous on-air station brands were phased out on Wednesday 21 March 2012 in preparation for the rebrand, which happened on Monday 26 March 2012 at 7 pm planeta 99.1.
On 6 May 2016, the network's owners, Orion, announced that they had been bought by Bauer for an undisclosed fee, reportedly between £40 and £50 million. As of August 2016, Free Radio is aligned with the Hits Radio network, with the four local stations starting to carry networked programming from Bauer’s Manchester studios in February 2017.
