The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.
1: Decide which social media platform to use
For the beginners on the social media you have to choose one or more social media platforms and start concentrating on them rather than trying to work on all the platforms at the same time. This mistake is being done by many beginners and at the end they start quiting without having any benefit.
A great way to find out which social media platform is best suited is find out the influencer’s and start analyzing their point of success.
2: Make your social media platforms more optimized
After deciding which tools will you use for the social media platforms, the next step is to optimize your profiles on those social media sites. The chance of getting more followers increases by optimizing your profiles on the social media and it is considered to be the great way for boosting up the SEO efforts.
Some of the rules that you must follow to all sites for profile optimization are :
- Always use a real photograph showing your face for the profile and always avoid using animals, places or anything that is not real as social media is about getting connected with the people and if want to increase the trust with the people just get out of the cage and put your real face as the profile picture.
- Always consider to write a good description as a bio about yourself or the company, background and your expertise. Mention this all in your profile.
- Try to give indication to the users what you are trying to say about, but it is not necessary, that everyone like to read in profile what kind of information is being expected from the particular person.
- Include a link of your website wherever it is applicable as on the facebook include a link in the about section and as on twitter and pinterest there is separate section for the website link.
3: Connect website or blog with your social media pages
After making your social media profiles ready the very important next step is making your websites connected with the social media pages as there is a procedure which is to be followed for each social media platforms and making sure that it is done correctly.
There should be correct binding between the two which means that search engines and the social media websites should know which websites corresponds with which of the social media.
4: Add Social Media buttons on your website
Besides getting your websites connected with the social media business pages, also make sure to add the social media buttons on your websites so that it becomes easy for the readers to share your content on the social media in an easy manner.
As a general rule of thumb, make sure that the buttons are kept above the fold in order to increase the exposure keeping in mind that larger buttons gets more number of clicks rather than the smaller buttons.
5: Find and Follow more number of influencers in niche
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