We talked about Facebook, Instagram, Twitter, and other social media platforms and tools. Well, today Bury's top digital marketing agency is making a difference by moving to email marketing. We provide email marketing services and our experts know how to run email marketing campaigns from start to finish and generate consistent leads and sales. This is another service we can offer and in this week's blog, we will teach you the basics of email marketing automation. What it is and why it can help your email marketing strategy and business success!
What is Email Marketing Automation?
Email Marketing Automation is a way to send important business emails to current or prospective customers. Have you ever received a confirmation email from your hotel right after making an online reservation? What about emails from your online store telling you about a specific offer or that an item on your wishlist is on sale? Email marketing automation sends it all. Make no mistake. Email marketing experts know that email marketing automation can be successful for anyone. From giants like Amazon, Best Western, and Steam to smaller marketing companies like us.
How does Email Marketing Automation work?
People usually give you an email address when they sign up to your site… As a result, you already have the one vital piece of their info that you need to set up email marketing automation successfully. The concept of the ‘trigger’ is key to how email marketing automation works. A trigger could occur at the user’s end or yours and is essentially an event of some sort that you want to respond to with an email. For example:
-An action by the user (e.g. completing a transaction)
-Inaction by the user (e.g. not signing into the site for a defined period of time)
-An offer (largescale sales events, or smaller sales where the user has the item on a wishlist)
-A regular newsletter
-Seasonal greetings
These triggers can be set by you, your marketing company, or anyone involved in your email marketing strategy. Bury's top digital agency also wants to point out that great marketing companies like us should be able to find more email opportunities for your clients.
How can email marketing automation help?
There are several ways. But, according to Bury's top digital agency, the main benefits are: As the name suggests, email marketing automation essentially empowers you to self-manage your email marketing strategy. Your confirmations, thankyous, offer promos, and more would all be sent out automatically. That lets you concentrate on other parts of your email marketing strategy or your business.
The regular and consistent sending of emails once certain triggers are met also has two big upsides… Firstly, the regular contact email marketing automation can provide offer you more opportunities to engage with your customers. Any decent marketing company should tell you that that’s a good thing (if you didn’t know that already). Secondly – your increased presence in their inbox should also be a comforting factor for your customers. This shows that you are not a “today, not tomorrow” company and your emails are not spam. This way you can make a good impression. Then you'll get more engagement from the emails you send... As a result, your email marketing campaigns and strategies will be much more successful.
So there you have it…
…the basics of email marketing automation and the benefits it can have for your email marketing strategy – all explained by the ‘Most Outstanding Digital Marketing Firm of the Year, 2019 – North West’ according to SME News. That’s not all we can help you with though, so for even more award-winning advice call Seek Social – the number one marketing company and digital agency in Bury on 0161 761 1800. If you’re looking for something that we can’t provide, however, we still might be able to help you. We’re proud to be affiliated with the great folks at The Best Of Bury, who have all the contacts you need to find quality, reputable services, and tradespeople in Bury. So, no matter what you’re looking for, make them your first port of call!
