Most of the countries have announced lockdown norms to curb the spread of the deadly virus. So people are spending most of their time watching shows & movies through video streaming solutions, such as Hulu, Netflix, Amazon Prime Video, DisneyPlus, etc. According to a recent study, the usage of on-demand video streaming apps has shot up by 60%.
Reasons for the popularity of video streaming apps
Cancellation of live shows: In order to curb the spread of the Coronavirus, live events have been canceled across the globe. Now music concerts are taking place through video streaming apps like YouTube and Netflix. It is expected that more sports events will also be conducted through streaming platforms. This has increased the subscriptions for live match streaming app solutions.
Exclusive movie releases: With the theatres across the country closed for an indefinite period, movie production teams have decided to directly release the films in OTT platforms. They are conducting various ad campaigns to spread the word of the movie release, thereby increasing the customers' reliability towards video streaming apps.
Attractive features: Major video streaming apps have anticipated the demand. So they are providing attractive offers and subscription deals to lure more customers to their platform. Also, they have included new prolific features in their app. Netflix has recently added the ‘Top 10 lists’ comprising most-watched shows & movies in the country of customers’ residence.
Original shows: Apart from the list of movies and shows produced by third parties, the on-demand video streaming solutions have their own production house, producing original shows and movies that have an exclusive fan following. People are subscribing to video streaming apps to watch these shows.
Compared to 2019, finding for these video streaming solutions have increased by 295%. Entrepreneurs can make the best of the favoring marketing trends by investing in on-demand video streaming solutions.
