With the start of 2021, digital recovery has also begun to accelerate. Lauren Castro from Nativo puts showcases Martech Predictions 2021 that will boost this recovery
2020 has been a rough year for the digital ad industry. At this point, we’re all aware of COVID-19’s impact on global ad spend, and more than ready for better news. While we’d love to see advertising spend skyrocket as the clock strikes midnight on Dec. 31, that’s just not realistic. There are, however, positive signals of recovery and industry-wide shifts taking place to prepare for what’s to come.
Let’s take a look at the forces at play in the coming year — and their potential impact on your business.
The Only Certainty? Uncertainty.
Let’s start with the good news: Market signals hint that ad spend is finally returning to normal, and it’s likely this trend will remain steady as we navigate the next few months. Once we’re on solid footing, pent-up demand will lead to the surge in ad spend we’re all eagerly anticipating.
https://www.martechcube.com/what-will-digital-recovery-look-like-in-2021/
