Data-backed insights on highlighted snippet optimization
Around one-fifth of all keywords activate a highlighted snippet
99 percent of all included snippets tend to appear within the first organic position and take over 50% of the screen on mobile phones, driving higher-than-average click-through rates (CTR).
The secret to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword strategy, date significant material that comes at the best length and format, and a succinct URL structure.
Google has actually constantly been quite hazy on any information about winning highlighted bits. This held true when they were initially introduced, making them something companies thought about to be the cherry on top of their SEO efforts, which is still largely the case. Having first-hand understanding about the value and power of highlighted bits, Brado coordinated with Semrush to perform the most detailed research study around featured snippet optimization to discover how they truly work, and what you can do to win them.
Revealing the highlights from an Included bits research study that analyzed over a million SERPs with featured bits present, this post unwraps actionable Discover more ideas on amping up your optimization method to finally win that Google prize.
General patterns throughout the featured bit landscape.
With billions of search questions go through the Google search box every day, our study found that
