Mango Puree Market Introduction
Mango puree, which is often called as mango pulp, is a smooth and thick productwhich is processed in such way that the insoluble fibrous parts of the ripemangoes are broken up. It retains all of the fruit juice and a huge portion offibrous matter naturally, which is found naturally in the raw fruit. In fewindustries, the mango puree is pasteurized in order to increase its shelf life.Mango puree is prepared from selected varieties of fully matured mangoes.Selected premium quality mangoes are taken to the controlled ripening chambers,then the fully ripened mangoes are then washed, blanched, pulped, deseeded,centrifuged, homogenized, concentrated when required, thermally processed andaseptically filled maintaining sterility. In terms of consumption and import,the Middle-East region leads the market, followed by the European Union withover 20% of total world imports. The largest user of the mango puree in Europeis the fruit juice industry, but it also has applications in other segmentssuch as ice cream and baby food industry as well.
Mango Puree Market Segmentation
MangoPuree market can be segmented on the basis of nature, packaging,distribution channel and region.
On the basis of nature, mango puree market can be segmented into organic andconventional, where organic mango puree is the most consumed one due to risinghealth awareness among people in the developed and developing regions.
On the basis of packaging, the mango puree market can be segmented into can,pouch, P.E.T jars and bottles. Among these, the can and pouch segment areexpected to lead the market in the forecast period.
By distribution channel, the mango puree market can be segmented into directand indirect sales. Indirect sales can be further sub-segmented into moderntrade units, departmental stores, convenience stores, specialty stores, onlineretail, and others.
By region, the mango puree market can be segmented into five distinct regionswhich include North America, Latin America, Europe, Asia Pacific, Middle-East,and Africa. Among these regions, Asia Pacific leads the market in terms ofproduction and export. India is one of the major exporters of mango puree witharound 1,35,621.22 MT of mango puree worth around USD 129.29 Mn during the year2016-17. In terms of consumption and import, Middle East leads the marketfollowed by Europe, North America, and Latin America.
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Mango Puree Market Drivers Restraints and Trends
Mango puree is derived from fully ripened mangoes, which is a native fruit inmost of the regions of the world. People in the developed and developingregions due to lack of time prefer mango puree instead of raw mangoes fordifferent recipes and dessert. Mango puree is mostly used to make juices,nectars, drinks, jams, fruit cheese and various other kinds of beverages. It isalso used in puddings, bakery fillings, fruit meals for children and flavorsfor the food industry, and also to make the ice creams, yogurt, andconfectionery items. The mostly sold mango puree product in the market is tothe foodservice industry. There are several benefits of mango puree such as itprevents cancer, prevents heart disease, helps lower cholesterol, improvesdigestion, prevents asthma, improves eye health, regulates blood pressure,improves immunity and many other benefits. It has a high amount of vitamin A,vitamin C, potassium, protein and fiber due to which it helps preventsinfection in pregnant women and also helps prevent eye problem in newborns. Italso enhances skin health due to the presence of carotenoids. Because of thesebenefits, mango puree market is expected to grow on a higher scale in theforecast period.
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Apart from all the benefits, due to the presence of high amount of carbohydratepeople who are focusing towards weight loss do not prefer mango puree, which isrestraining the mango puree market.
Mango Puree Market Key Players
The benefits and uses of mango puree are attracting many fruit pureemanufacturers to produce it and distribute it among its customers. Some of thekey players in the market are Tree Top Inc, Dohler GmbH, AGRANA Group, GallaFoods, Mother India Farms, Superior Foods, Inc., 7D Mangoes., Varadaraja FoodsPrivate Limited, and others.
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