Web Content Management (WCM) refers to the application technology which allows users to create, authorize, manage, control, protect, and deploy content on websites. This technology could be provided to businesses as a standalone or packaged solution. WCM includes managing of content such as texts, graphics, images, audios, and videos. MarketsandMarkets forecasts the WCM market size to grow from 3.89 USD Billion in 2016 to 8.25 USD Billion by 2021, at a CAGR of 16.2%. The market will be driven by the increasing usage of digital solutions among businesses for marketing and introducing their products.
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The key players in the WCM market include OpenText Corporation (Canada), IBM Corporation (U.S.), Oracle Corporation (U.S.), and others. These players have adopted the key strategies of new product launches, acquisitions, and upgradations to achieve growth in the WCM market.
The WCM market witnessed a lot of new product launches by top players from 2014 to 2016. OpenText, one of the leading providers, has focused on new product launches as its core strategy for business growth. OpenText leads in providing enterprise information management software, mainly to large enterprises. OpenText launched a new solution for SAP Business Suite 4 SAP HANA(SAP S/4HANA) to provide simplified deployment on premises. It also launched a new digital information platform named OpenText Release 16. It helps customers to make a coordinated digital transformation through a single vendor and provide an integrated and responsive solution.
The other leading player in the WCM market is IBM. IBM provides a complete set of products and solutions under digital solutions. IBM concentrates on acquisition strategies to upgrade and expand its business area. IBM launched WCM extension in 2014 which includes features such as personalized home page, picture slider, entrenched video, forum widget, and standalone blogs option.
Moreover, WCM solutions are also being increasingly adopted in various verticals, such as retail and consumer goods, education, and healthcare, which have led to the growth of the market across the globe.
