To advertise goods, retailers have historically relied on print advertisement campaigns or other media. Being split in the past, by augmented reality, print, television and in-store marketing efforts are now fused into the holistic customer satisfaction.
The purpose of incorporating augmented reality shopping efforts is to create customer relationships, increase sales and add value to the experience of shoppers. By way of several conventional and non-traditional experiences, retailers are having a chance to attract their target audience.
