Cascara sagrada is Spanish for ‘Sacred bark.’ It is a stimulantlaxative which has been in use for centuries for its laxative properties.Cascara sagrada is generally safe and well tolerated. Cascara sagrada used tobe an ingredient for OTC (over the counter) medicines, but since 2002 it hasbeen banned in the U.S. for its health concerns. Therefore there is a stigmasurrounding the use of cascara sagrada powder. However, it isavailable in form of health supplements and part of nutraceutical products. Itis used in cases of extreme constipation and for a temporary course. Apart fromits laxative properties, cascara sagrada is said to have multiple healthbenefits including aiding weight loss, maintaining healthy skin and hair etc.
Digestivedisorders leading to higher demand for health supplements
Unhealthy eating habits of the majority of the population indeveloped countries have led to an increase in demand for constipationrelieving supplements such as cascara sagrada powder. Cascara sagrada powder isavailable in form of non-prescription drug or health supplement in all markets.The benefit of the cascara sagrada powder being available without aprescription makes it available in untapped markets for potential customers.The non-requirement for a prescription for cascara sagrada powder also meansthat it is more accessible to the general public than other medication thatrequires a prescription. This decrease in cost for the prescription makes theconsumer more inclined towards products such as the cascara sagrada powder.
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Increase in consumer awareness about healthsupplements set to raise the demand for cascara sagrada powder market
Much of the stigma surrounding the use of cascara sagrada powderis due to lack of awareness regarding the use of it. But the internet and anincline towards herbal alternatives are changing that. The internet makes iteasier for the average consumer to determine the proper use of the cascarasagrada powder, decreasing the stigma surrounding it. With the ease of accessand cost-effectiveness of the cascara sagrada powder makes it a betteralternative for OTC products that are available in the market.
Global Cascara Sagrada Powder Market:segmentation
· Byform:
· Powder
· Capsule
· Pills
Global Cascara Sagrada Powder Market: keyplayers
Some of the key players in the cascara sagrada market are: NOWfoods, Nutricargo LLC, Nature’s way, Swanson health products, Nature's SunshineProducts, Inc., Oregon's Wild Harvest, Natural factors, Xi`an Sobeo BiotechCo., Ltd, SHAANXI SANGHERB BIO-TECH INC, Organic Herb Inc. etc.
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Opportunitiesfor Cascara Sagrada Powder Market participants
The global Cascara sagrada market is less saturated in terms ofkey market players because of the stigma attached to its use. This can be anopportunity for new and existing market participants as well. A focus onspreading awareness about its herbal nature and the proper use of cascarasagrada powder can be a driving factor for cascara sagrada powder market. Thereis a tremendous opportunity for new product formulations incorporating cascarasagrada powder as well. The market segment for products incorporating cascarasagrada powder is less saturated as compared to key manufacturers providingcascara sagrada powder as a whole.
The increase in the use of natural medicines is an opportunityfor new participants in the cascara sagrada powder market, cascara sagradabeing a completely herbal alternative to available OTC drugs, it can be moreappealing to the consumer as a substitute.
Globalcascara sagrada powder market: a regional outlook
Developed regions with a preference towards herbal alternativesfor medicines are potential markets for the cascara sagrada powder. Withincrease in awareness regarding the use of cascara sagrada powder, the demandfor the product is expected to grow in the market. Multiple developed regionshave exhibited a pattern of increased spending on processed foods and eatingout. Regions such as Latin America and APAC have a steady increase in demandfor processed foods. This rise in dependency on processed foods is expected tosurge the demand for digestive aids such as cascara sagrada powder over theforecast period.
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This study by TMR is all-encompassing framework of the dynamicsof the market. It mainly comprises critical assessment of consumers' orcustomers' journeys, current and emerging avenues, and strategic framework toenable CXOs take effective decisions.
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The study strives to evaluate the current and future growth prospects,untapped avenues, factors shaping their revenue potential, and demand andconsumption patterns in the global market by breaking it into region-wiseassessment.
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