Sports nutrition are food products that are specifically designed for bodybuilders and athletes to improve their overall health. These products function as a fuel that is required during intense workouts in order to improve performance and recovery. Sports nutrition is a convenient type of nutrition that athletes can easily consume to improve their nutritional intake. Natural ingredients such as milk, egg proteins, vegetable starches, fibres, sugars, vitamins, minerals, and herbs are used to make sports nutrients. The growing consumer base of sports nutrition, which includes athletes, bodybuilders, and non-athletes who want to live a healthy lifestyle, is expected to fuel the growth of the sports nutrition market.
Athletes and bodybuilders are major consumers in this market; however, consumption of sports nutrition products has increased among recreational and lifestyle users as well, owing to increased health awareness and rising disposable income levels of consumers. As a result, the growth rate of the Sports Nutrition Market is attributed not only to athletes, but also to casual athletes and dieters who are joining the general health and wellness movement. The key factors driving the growth rate are indulgence purchasing and product knowledge. Because of the increased regularised usage of sports nutrition products in the form of supplements by athletes, the sports supplement segment occupied a significant share by type.
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