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Snow boots are special shoes designed to make walking in the snow easier. They are water resistant first and foremost, and they can also be coated with woollen material to ensure heat retention. Traditionally, these were made of synthetic rubber, but technological advances have resulted in a variety of synthetic materials based on plastic and polyethylene.
Consistent product launches in accordance with R&D in order to make the product more consumer friendly is a key trend adopted by manufacturers in order to increase Snow Boots Market share. For example, in November 2021, Canada Goose, a leading manufacturer of extreme weather outerwear based in Canada, will launch their first ever 'Snow Mantra Boot'. Snow mantra boots have advanced features such as insulated liner moulds for a proper fit and an insulated lining inspired by the brand's warmest coat, the Snow Mantra Parka. The boots also have draw cords and cord locks for quick adjustments, as well as variable lacing modes, and an inbuilt water proof membrane that creates a completely sealed barrier.
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