Growing internet penetration, fast technical breakthroughs, falling product prices, and the digital revolution of the broadcasting business are all propelling the Smart TV Market forward. Connected TV manufacturers are competing for the latest innovations in the user interface, content aggregation, and application development, such as smart TVs that come with an operating system that can run apps and widgets and stream videos and music, as the fourth industry generation gets underway. Smart TVs come with unified internet capabilities and a wide range of enhanced processing and communication features. Consumers may currently use smart TVs to search, talk, browse, share, update, and download content. Over the next five years, smart TV manufacturers are likely to focus on experience design.
