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Due to growing use of mobile technologies and greater focus on customer centric approach to providing value added services to clients, the Asia Pacific region is predicted to expand the most throughout the projection period. Growing rivalry and brand penetration are projected to enhance Loyalty Management programme acceptance across the area. Flipkart, for example, upgraded their loyalty programme in June 2019 by introducing a new programme called superCoins. Customers may now redeem all points earned through online buying on Flipkart with this new scheme. Furthermore, the modern loyalty programme options are simple to use and cost effective. Because of the increased return on investment, several merchants are implementing new loyalty programmes.
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