The mortgage market is changing, it has different needs, and people working in this field are always on the go and require a complex tool that can handle their daily activities. They need software applications that are easy to integrate and use, because they don’t have time to test several to find out which one is the best. Mortgage lead CRM is definitely worth mentioning, because it packs so many features and it is highly customizable. Growing the business is essential, finding new buyers and staying in touch with previous ones are some of the objectives. Mortgage CRM is up for the challenge.
What Is Mortgage Lead CRM?
Mortgage lead CRM is a valuable tool for businesses, because it keeps all data in a single place. Leads, customers, buildings, properties, prices, partners, are all organized in a nice manner in one place. It has many functions, but to put it simple, it holds the business together and helps it develop by attracting more buyers in an efficient and organized manner. The right system integrates easily within your company, from the early stages, such as pre-loan, until business is closed. Brokers can attract more borrowers, while focusing on the conversion rate as well.
Mortgage brokers or loan officers need to act fast and have a small window of opportunity. This is because borrowers usually think about one lender and stick to the one, they choose. It is important to be proactive, and the good news is that it is possible through CRM, because it doubles the effort and builds a good pipeline. You always know where you stand in the process, what borrowers need, when they are ready to take the decision, when to contact them, which means to use, what offers to present, and such.
Why Mortgage CRM
You can achieve better control over your leads with mortgage CRM . This is possible by knowing all marketing channels and investing afterwards in the ones that provide the best results. Improved conversation always leads to better results and if you personalize every call, it is more likely to convert potential borrowers. In CRM, brokers can input valuable information, which means that before making a phone call they can find out more about borrowers and what they are interested in. From the start they have a better approach and go straight to the point.
How about automating certain tasks? Some marketing campaigns are repetitive, such as sending out newsletters. It takes some time to personalize every message, to combine text, information about homes, interest, refinancing rates, types of loans, and such. In CRM you can manage these campaigns in an efficient manner, and you can attract new prospects. Everyone in the database receives the message and they can pass it forward to family and friends interested in the subject. It is a lot easier when you have templates to choose from and all contacts in one place.
The mortgage market is complex and challenging, because lenders need to attract borrowers’ attention, they have to be highly responsive and offer high customer satisfaction. Many borrowers expect fast answers, and they want to know if they can get a loan in the shortest time. Usually, they send requests to several lenders and the ones that respond faster are in the lead. On top of this, they expect excellent service and constant communication. With mortgage lead CRM this is possible, and you can distribute the right leads based on requests to make sure that brokers respond quickly.
Mortgage lead CRM allows lead prioritization, and you can focus more on those that present the higher chance of converting. This is done automatically, so that you and your team don’t have to waste any time and you know the contacts that you have to call right away. People prefer different communication channels, telephone, email, live chat, text, and if you can do it all from a central place, then it is even better. Not to mention that you can pick up the conversation from where you left it, so you don’t have to repeat the same conversation with the borrower.
Employees spend a lot of time on administrative tasks and this is true for loan officers as well. They need to prepare documents, review agreements, follow leads, find qualifying borrowers, and more. These activities take a lot of time and if they are managed on different sources, then it is very difficult to be efficient and productive. Repetitive tasks can be automated in mortgage lead CRM and this allows you to spend more time with leads and customers. It is easier to focus on conversion and follow progress when all data is easy to reach and handle by all brokers.
Where to Find CRM
Finding mortgage CRM is not a difficult task, because a quick internet search reveals so many possibilities. There are different providers that try to sell their mortgage CRM tools, but not all of them are reliable. Researching the market is always a good idea, to find out if providers have the right tools for your needs. In case you are already using certain tools, find out if they can be integrated with CRM. This is certainly an important consideration.
Mortgage CRM reveals productivity reports, and these are useful for brokers and supervisors likewise. They can track their productivity and find out if they are performing well, if they require additional coaching or training. Some CRM tools are universal, they are all-in-one systems that offer general features. They are suitable to attract and follow leads, but they don’t have the specific characteristics and functionalities that mortgage industry requires.
This is why it is so important to find specific mortgage CRM, because it is designed for the industry you activate in. It is even better when you are fully aware of your needs and you know what functionalities have to be integrated. Discussing with provider is an initial step and you can find out more about their products, compare features, prices, support, and eventually decide upon the right one.
