Global online brand protection software market was valued at US$ 173.93 million in 2018 and is expected to reach US$ 949.58 million by 2027, growing at an estimated CAGR of 20.82% over the forecast period. Some of the players operating in the online brand protection software market are BrandShield Ltd., BrandVerity Inc., Corporation Service Company, Custodian Solutions, EnablonS.A., FAKR & SCOUT, Hubstream, Inc. amongst others.
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Rising threats associated with the fraudulent cases to abuse brands for their own profit has aided the overall market in the recent past and is expected to continue the same trend over the forecast years. These abuses cover various activities that mostly consists of false association, pay-per-click sites, cybersquatted domain names and automated phishing expeditions. Out of these, cybersquatted domain names is a common exploit in organizations. The domainers are turning to brand names and trademarks when they register infringing domains. The same has increased considerably by 48%, as reported in 2018.
In the recent past, it have been observed that companies protect their brands through traditional manual methods. These methods include searching of search engine query or setting Google alerts on the key brands. However, owing to continuous cases of domain attacks and evolution of internet on an everyday basis, these methods failed to be applied. Thus, the online brand protection software products not only monitors such issues particularly but also, manages the portfolio constantly. They essentially help to track abusers before they become repeat such errors and also helps in identifying all domain names in one’s portfolio.
Online Brand Protection Software Market:
- By Deployment Type
- Cloud based
- On-Premise
- By Application
- Advertising Monitoring
- Content Protection Intelligence
- Site Blocking Intelligence
- Social Media Monitoring
- Anti-Counterfeiting
- Market Place Monitoring
- Others
- By Organization Size
- Large Enterprises
- Small and Medium Enterprises (SMEs)
- By End-User
- Government
- Manufacturing
- Energy and Utilities
- Consumer Goods and Retail
- Healthcare
- Transportation and Logistics
- Telecom and Information Technology
- Banking, Financial Services and Insurance
- Others
- By Geography
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Middle East and Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Argentina
- Brazil
- Rest of Latin America
Online Brand Protection Software Market research added by Absolute Markets Insights, offers a comprehensive analysis of the growth trends prevailing in the global business arena. This report also provides definitive data regarding the market, size, marketing aspects, and revenue forecast of the industry. In addition, the study explicitly highlights the competitive status of major players in the projection schedule while focusing on their portfolio and regional expansion efforts.
The Global Online Brand Protection Software Market Analysis to 2030 is a specialized and in-depth study of the Technology, Media, and Telecommunications industry, with an emphasis especially on the analysis of global market trends. The report aims to provide an overview of the enterprise content delivery networks and enterprise streaming software market with detailed market segmentation by component, type of deployment, industry vertical, and geography. The global market for enterprise content delivery networks and enterprise streaming software is expected to witness high growth during the forecast period.
Financial performance:
The overall turnover of the companies / segments for the years 2021, 2020 and 2019 is provided in the sub-heading “Financial performance” (listed companies) with the analysis and explanation of the increase or decrease. decrease in these due to factors such as mergers and acquisitions, profit or loss of any strategic business unit (SBU) and others.
Strategic initiatives:
Information relating to new product launches, strategic collaboration, mergers and acquisitions, regulatory approval and other company developments in the market is covered in the strategic initiatives section.
Online Brand Protection Software Market: Regional analysis includes:
- Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia and Australia)
- Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
- North America (United States, Mexico and Canada.)
- South America (Brazil etc.)
- The Middle East and Africa (GCC countries and Egypt.)
This research provides detailed information on the major factors influencing the Online Brand Protection Software market growth on a global and regional level (drivers, restraints, opportunities and challenges), forecast of market size, in terms of value, market share by region and segment; regional market positions; growth opportunities by segment and by country, strengths and weaknesses, brand portfolio; Marketing and distribution strategies; challenges and threats of current competition and prospects; Key Company Profiles, SWOTs and Growth Strategies.
The Online Brand Protection Software market research covers a comprehensive analysis of the following data:
• Historical and future growth of the Global Online Brand Protection Software market.
• Segmentation of enterprise content delivery network and enterprise streaming software market to highlight the growth prospects and trends impacting these segments.
• Change the consumption behavior of customers in different regions.
• Regional analysis on the basis of market share, growth prospects and key countries.
• Agreements, product launches, acquisitions and R&D projects of various players in the enterprise content delivery networks and enterprise streaming software market.
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