According to the latest report by IMARC Group, titled “Global Online Advertising Market Report and Forecast 2021-2026”, the market reached a value of US$ 360 Billion in 2020. The global online advertising market share to grow at a CAGR of 20.5% during 2021-2026. Online advertising is a type of marketing and advertising technique that uses the internet to promote products and services. This mode of advertising delivers promotional marketing messages by collecting data and targeting potential customers. Several tools and techniques are used to promote these services, such as sales CRM, e-mail, marketing automation, web analytics, etc. Compared to other media like newspapers, magazines, and television, online advertising is more cost-effective with a better mass impact. As a result, it is widely used across different sectors, including retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG), media and entertainment, etc.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Market Trends:
As online advertising helps companies to promote their products or services to a diverse consumer base, irrespective of the geographical boundaries, it is experiencing a high demand across the globe. Furthermore, the growing penetration of the internet, along with the rising adoption of mobile devices, is also providing a thrust to the global online advertising market. Additionally, the increasing prominence of Big Data and online customer analysis has enabled online advertisements to target the desired audience. Besides this, with the rising popularity of social media platforms, several brands are heavily investing in innovative and interactive social media advertisements, which is expected to further propel the market growth in the coming years.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Amazon
- Yahoo
- AOL
- Baidu
- Microsoft
Global Online Advertising Market Segmentation:
Our report has categorized the market based on region and segments.
Breakup by Segments:
- Search
- Display
- Classified
- Video
- Others (lead generation, rich media, etc.)
Regional Insights:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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