Noble Premium Bison expands it's reach to retail consumers

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posted on 4 years ago — updated on 1 second ago

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Noble Premium Bison, Canadian producers and suppliers ofpremium quality bison meat, are heading east.

Noble Premium Bison expands it's reach to retail consumers

Noble Premium Bison, Canadian producers and suppliers ofpremium quality bison meat, are heading east. After a successful WesternCanadian product launch with Sobeys in early February, the national retailernow wants Noble Premium Bison products in their meat cases across Canada.

Beginning May 15th, Noble Premium Bison Lean Ground, InsideRound Marinating Steaks, Ribeye, Striploin and Top Sirloin Grilling Steaks willbe available in the fresh meat counters at Sobeys and Foodland stores inOntario, Nova Scotia, New Brunswick, PEI and Newfoundland.

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At Noble Premium Bison, we raise over 4000 head of bison as nature intended on Canadian grasslands using restorative grazing practices—to ensure the sustainability of our animals and the land they live on. As an animal protein, bison is a high value proposition—not just for it’s flavour and nutrient profile, but almost as importantly, for how it’s raised and where it comes from. These days, for chefs and restaurant patrons, retailers and consumers, that’s more important than ever.