Laundry Care Products
It's not surprising though that Laundry Care Products is experiencing market growth of over 20% annually. This is primarily attributed to two factors. Firstly, due to the increasing needs and demands for these products, laundry manufacturers and retailers are constantly on the lookout for cost-efficient solutions that can boost sales and profits. Secondly, the competitive landscape in the market is witnessing dynamic changes where new players are appearing on the scene offering innovative products and services that had earlier were left behind by their competitors.
One segment that has witnessed explosive growth is the segment catering to those with sensitive skin. Laundry Care Products that cater to such people have come up to offer improved quality and value for money. With increased pollution levels, chemical exposure from washing clothes and bathing with chlorinated water, skin allergies, and sensitivities, dry skin problems have also come up the consumer's agenda. A few laundry products manufacturers have developed products specifically for such people and have gone a step further to include added benefits like antibacterial properties, sun protection factors, and anti-fungal properties.
Another segment that has gained a lot of importance in recent times is the laundry facilities' shallower cleaning segment which is seeing tremendous expansion as compared to the previous years. The primary reason behind this is the rising awareness of various brands about using green techniques for cleaning as it saves both the environment and money. Green cleaning includes using cloth wash lines and organic cleaning agents. Cloth wash lines do not use any detergent as it only uses natural cleaning agents that do not leave any residue on the clothes and hence are safe to use on various types of fabric.
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