LISTSERV Maestro 10.0, released by L-Soft today, has senders covered when it comes to the new Mail Privacy Protection (MPP) in Apple’s iOS 15.
The Maestro opt-in email marketing and analytics platform, the only one based on LISTSERV®, offers the ability to turn off open-up tracking, choose from several tracking levels, including anonymous and personal with consent, and benefit from email template tools and built-in permission best practices.
“With LISTSERV® Maestro, senders have full control over which metrics to track — such as clicks, conversions and social media shares — and the degree of personally identifiable information to collect, making it easier to comply with relevant data privacy and protection laws worldwide, for instance the European Union’s GDPR,” said Johannes Hubert, L-Soft’s Senior Applications Programmer.
When Apple Mail preloads images on devices running iOS 15, mail content will be downloaded to a proxy server, making the open rates soar artificially because all messages will be marked as opened and read.
