Search Engine Optimization is one of the best services an agency can offer, but since there are so many implications and strategies, it is difficult to manage. This means that businesses need to rely on professionals to obtain the desired results. If you already work in a similar field and your clients need SEO services, it is a shame to refuse them and risk to lose the entire contract. A great solution is a SEO reseller, and once you get to know more about the subject, you will want to look for the right specialists.
What Is a SEO Reseller?
Two parties are involved in a SEO reseller program, the reseller and the agency providing search engine optimization services. The reseller partners with the agency, paying a specific amount for the services and in return, the agency offers SEO services to increase visibility, traffic, search rankings to end customers. The final client might never come in contact with the agency, because the reseller appears as the service provider. The range of the programs is diverse and there are no limits to what can be done with such a program.
Professionals and businesses can rebrand many search engine optimization services, depending on what the agency offers. It is important to partner with the right one to take advantage of numerous opportunities and offer complete services to clients. Some of the most encountered and most requested services refer to:
• SEO audit
• Keyword research
• Website content and article writing
• Website optimization
• Link building
• PPC advertising
• Other customizable packages
What Are the Costs of SEO Services?
The costs of SEO services differ according to the agency offering them, the chosen packages, if there are one-time purchases or monthly fees. Many want to know how much it costs to be a reseller. There are no extra fees, because you will only pay for the wholesale rate provided by the SEO agency. It is hard to determine the exact costs to purchase these services, because there are so many factors that influence the pricing, such as the types of services, nature of the agency, complexity of the campaigns and the strategies.
It is not always a good idea to go for the lowest price, because it is a reflective of the quality and you should take advantage of great services, not do more harm than good. Of course, you can always discuss a comprehensive plan with the agency and choose a strategy and a package that fits the budget. Not all agencies are fully capable to offer the best experience, and it is essential to pay attention to some aspects. You want to satisfy your clients and meet their goals, if you don’t work with someone experienced and skilled, you risk losing them and ruining your reputation.
In case you decide to work as a SEO reseller, there are some key factors to take into account to maximize the collaboration and the results. Considering this is a relationship after all, it is best to view it as a long-term one and build the partnership, understand each other’s needs, strengths, priorities, and eventually work together. Communication is the key and you need to be honest about your requirements, so that the agency can adjust the offer and accommodate them. No one will guess them unless you speak clearly.
Understanding your clients’ needs is crucial as well. It is not enough to forward their requests and their websites to the agency and expect wonders overnight. Knowing your clients well will lead to a better collaboration and higher customer satisfaction. Understand how they operate, their values, how familiar they are with SEO, and more. This way, the agency will offer targeted services, and thus better results. It is understandable that you don’t know much about SEO, because you are not an expert in the field, but this does not mean you can’t familiarize with some topics.
As a SEO reseller , you can ask questions, know the process, and quit assumptions. In this manner, you can convince final clients better about choosing optimization services and convince them about the techniques and why they can benefit from them. Being a reseller can be highly rewarding but finding the competent and reliable SEO agency is a must. You should only collaborate with specialists that can prove their level of expertise, that have great reviews, and years of experience in the field.
What Type of Services You can Resell?
There are several types of SEO services that you can resell, and they are all essential to help grow businesses and their online presence. For instance, SEO audits are highly recommended, especially when you start working with a new client. SEO specialists run analysis to verify websites and their features, find out what they are missing and what improvements can be made. for example, does the website has descriptions and titles optimized for search engines? Is the content relevant? the audit will point out the current situations and offer new directions.
Keyword research and onsite content are other SEO services that should be considered. Search engine optimization depends on phrases and keywords and it is best to know what to target and run a research report to find the high-traffic phrases. Campaigns will not succeed without onsite content; this is the foundation for keyword optimization. Not to mention use it in link building campaigns. Speaking of link building, websites rank higher if they have higher domain authority. This is possible through offsite links.
SEO services are very beneficial when collaborating with a dedicated agency. Experts working in the field know the challenges of search engine optimization, they are fully aware of algorithms, tactics, and strategies. Whenever you have clients with such requests, you know you have someone to rely on and specialists will handle the entire process, making sure your clients will be satisfied overall. The best part is that you don’t have to make any investments or hire someone for the job, because agencies stand at your disposal and you pay for the needed services, without any additional fees.
