Infused Fruit Jellies Market: Overview
A recent study published by Transparency Market Research on the infused fruit jellies market includesglobal industry analysis and opportunity assessment for 2019-2029.Revenue generated from the global infused fruit jellies market has beenestimated to be valued at ~US$ 15 Bn in 2019, which isprojected to rise at a CAGR of 4.7%, to reach ~US$ 23 Mn by 2029.
Rising Demand for Sugar Confectionery Products toPropel Growth
Globally, the demand for confectionery products is rising, especiallyamong millennial and baby- boomers. This is a key factor fueling the market forinfused fruit jellies across the globe. Moreover, manufactures are offeringinfused fruit jellies in a wide range of shapes such as living creatures,emoji, wheels, and others. In addition to this, the demand for infused fruitjellies that are low in sugar or even sugar-free and are low calorie willcontinue to grow, which in turn is anticipated to contribute to the growth ofthe infused fruit jellies market. Furthermore, key manufactures have staredadopting, new packaging strategies such as flexible and calorie packs. Theaforementioned factors are fuelling the market demand for infused fruit jelliesacross the globe and anticipated to remain same over the significant time ofperiod.
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Attractive Packaging Supports Market Growth
Due to increasing consumption and expanding consumer group,manufacturers who are operating in the infused fruit jellies market are launchinginnovative packaging and marketing strategies. For instance, there is aparticular focus on distinguishing products by innovative packaging such as 3Dwrapping, having a QR code on the wrapper for online games, and contests toengage buyers, especially millennial. In addition to these, infused fruitjellies do not need to be stored in a refrigerated environment; hence, thedemand for fruit jellies is also increasing from rural areas and simantenously,fuelling the demand across the globe.
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Leading Manufacturers Offer Superior QualitySugar-free Products
Consumers prefer excellence in quality and service. Companies are,therefore investing in research and development to produce high quality andinnovative products. Furthermore, they are focusing on adopting latesttechnologies to provide consumers with better quality food products. Consumersprimarily favor brands that have the best quality products and offer a widerange of options to choose from. Hence, competition is increasing in the foodingredients market, and consumers are ready to pay a higher price forhigh-quality products. For instance, consumers prefer food products thatsugar-free and low in calorie. Impelled by prevailing trends, market playersare offering infused fruit jellies with low or no sugar content. In order togain competitive advantage, manufacturers are entering into collaborations withthe aim to improve their share in the global infused fruit jellies market.
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