BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a leading television measurement and analytics company, today announced findings from their partnership.
The partnership, which formed in July 2020, allows BEN to leverage 605’s viewership data for programming across linear TV, enabling brands to better understand the impact and ROI of product placement spend. 605 PLATF0RM®, a web-based application, matches deterministic data from its viewership panel of over 22 million households with household-level data from third-party providers to measure lifts in sales across retail channels, in-store foot traffic, or visits to a website that stem directly from product placements, providing insights for BEN to enact on behalf of its clients.
