Imre today announced that it was named global public relations agency of record for INFINITI Motor Company, continuing a near decade-long relationship for another three years, following a competitive RFP process.
As global agency of record, imre will play a key role in communicating the transformation of the INFINITI brand, ushering in a new era of product and technology. As part of the three-year global contract, imre will orchestrate its modern approach to PR and support corporate and internal communications, product launch strategy and execution, as well as guide brand tone, voice and visual identity. Imre will continue to connect brand storylines to culturally relevant conversations across audiences and channels.
“INFINITI is a brand built on defying conventions. Finding an agency partner that would challenge the conventions of earned communications, be daring with us and boldly tell the human stories of our brand was pivotal,” said Wendy Orthman, General Manager, INFINITI Global Communications. “Imre continues to impress me with their positive energy and their creative story-driven approach. Their size makes them a nimble partner who is ready to take risks and challenge the status quo. It was just the combination we need to move INFINITI forward.”
