Since the beginning of trade and commerce everybody selling something wanted to get to as many people wanting to buy, as quick and as easy as possible. This resulted in two theories that govern the market. The first one refers to the supply and demand principle and the second one talks about how competition in a certain field drives development. As the years and technology evolved, so did the techniques used by people in sales in order to boost client numbers. The invention and wide-spread use of the telephone really helped businesses, through the invention and use of the sales dialer. Also, a number of other sales CRM tools have been developed in more recent years in order to help sellers engage with potential customers.
What are some of the most useful sales CRM tools?
When talking about Client Relationship Management tools, or CRM tools, people usually refer to certain software programs designed to help businesses manage and engage their client pool. sales CRM tools are especially important because of the rapid moving pace of today’s world and information. Gathering client information and engaging them in a form that they can appreciate and relate to is the most important part of any sale. But doing so takes skills, and obtaining said skills can take a lot of time. This is why people in sales need all the help they can get.
Sales CRM has been developed in order to facilitate the interaction between a sales representative and a potential client, or “lead” as they are known in the industry. What these tools do is that they gather information about leads, by analyzing their past activity or by sorting through databases, and then match them with the beast and nearest representative of the company.
These custom made software programs can do almost anything, when it comes to managing and engaging leads. They can be set to call certain leads at various periods of time in order to check up on them and to offer them new deals that are suited for them. They can also gauge how a certain lead has interacted with a certain representative and depending on that, turn the lead over to another representative. Basically, no business can be relevant in today’s market, and hope to grow, if it does not implement CRM tools in order to raise client engagement.
How to use a sales dialer?
Back in the day salesmen used to travel for weeks on end and come up to your front door, knock and if you answered he would begin his sales pitch. And the process would repeat itself over and over again with each house the salesman saw. Some people made a pretty good living for themselves and their families out of this process, but it meant leaving home for long periods of time. Sometimes, it also meant dealing with the fact that people didn’t want to buy your product, or even worse didn’t even want to listen to your pitch. This needed to change.
This is when people working in sales decided to stop sending people to knock on doors, and instead use phones to get in touch with potential buyers. This revolutionary way of coming into people’s homes meant that all a sales representative had to do is sit down at a desk and just dial and talk all day. But like with every revolutionary step, something has to give. When people sit a desk all day and just dial and talk on the phone, they are bound to make mistakes. Digits can get mixed up, time gets wasted waiting for a person to answer and people can get tired and frustrated while doing the same thing over and over again.
This is when the sales dialer was invented. These dialers would automatically dial numbers from a list, wait a set amount of time before moving on to another and if the person being called answered, the dialer would automatically connect them to a sales representative. Nowadays, almost every business uses a sales dialer. This piece of software is easy to use and can help save the company using it huge amounts of money. Of course, human supervision and interactions are still requested in most call-centers, but at least mistakes due to fatigue or lack of experience can be reduced if not eliminated. The best part about this type of software, apart from the sheer number of calls it can process, is that it can be customized to answer to almost any particular needs a company has.
