Herbal Toothpaste Market Overview
According to Market Research Future, the herbal toothpaste market in 2020 would increase at a rate of 5.22 percent between 2019 and 2024 (appraisal period) (MRFR). By the end of 2024, MRFR expects the market to be worth USD 1.16 billion, exhibiting significant development prospects. With the research, we will include COVID-19 impact analysis, as well as a comprehensive list of major market developments since the coronavirus disease epidemic.
Key Drivers and Main Deterrents
The worldwide consumer goods industry has suffered significant financial losses as a result of the COVID-19 epidemic. Consumers have been selecting vital products such as beverages, food, and personal hygiene items such as toothpaste, soaps, and hand sanitizers since the lockdown imposed following the outbreak of the pandemic. The lockdown following SARS-CoV-2 has steered the consumers’ focus towards natural products that facilitate the immunity system.
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The new coronavirus outbreak has boosted sales of hygiene goods, with more and more people opting for products that are free of hazardous chemicals and additives. In a way, SARS-CoV-2 has been a huge opportunity for the herbal toothpaste market, as the focus on the health aspect has risen considerably since the outbreak. A rising number of leading brands have been trying to boost their supply lines by expanding their e-commerce channels and selling advanced wellness products, which has helped bring down the COVID-19 impact to some extent.
The increasing use of tobacco and its harmful impact on oral health has prompted the sale of portable and convenient oral care herbal products all over the world. Several campaigns are being undertaken by well-known companies in the industry to promote the sale of herbal toothpaste by raising knowledge about the benefits of these products. They are attempting to persuade consumers of the excellent efficacy of herbal toothpaste in maintaining dental hygiene and oral health. Many of the well-known brands are increasingly launching new and advanced products with added benefits that help draw the consumer’s attention and help them boost their presence in the global market.
To illustrate, in July 2020, Dabur launched an herbal toothpaste called Dabur Dant Rakshak in India, the company is striving to expand its offerings in the Dabur Herbal category across the country and is mostly focused on the end, mass, mid-priced, low-priced, natural, and family segments.
Regional Analysis
The Herbal Toothpaste Market Value is increasing rapidly. It is leaving a huge impression in every part of the world owing to its specialization and advancements. The regions of the operation of its Global market include regions of America, Europe, Asia-pacific, and the rest of the world.
American region, which includes the area of North America (the US and Canada) and Latin America, provides a large Herbal Toothpaste Market. This region is recording a CAGR of 6.17% owing to the awareness of the public regarding the ill effects of fluoride-based toothpaste.
The European region, which includes Germany, the UK, France, Russia, and Italy, is also expanding and provides a good market for Herbal Toothpastes. This owns to high investment in Research & Development projects.
Asia-Pacific region includes China, Japan, India, Australia, and South Korea, which is growing tremendously throughout the forecasted period. The developing countries are providing a promising market for Herbal Toothpaste owing to the rising preference towards herbal and natural products. The key market players are also involving themselves in extensive promotional and advertising activities to promote herbal oral care products and the ill effects of fluoride-based toothpaste.
The rest of the world region includes the Middle East and Africa. It is growing at a slower but constant rate owing to the lower technological development and lack of awareness, and fewer manufacturing units.
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