Consumer spending on online video streaming channels such as YouTube Premium, Netflix, Hulu, Vimeo, and Amazon Prime Video is increasing as a result of rapid urbanisation, rising income levels, and the easy availability of high-speed internet. In line with this, smart TVs are becoming increasingly popular due to their ability to wirelessly connect to input devices such as keyboards, mice, smartphones, and tablets, enhancing usability and enabling text entry, navigation, and internet browsing.
Furthermore, some of the top smartphone manufacturers, including Xiaomi, Micromax, and OnePlus, are showing a strong interest in smart TVs. As a result, they are focusing on entering the Smart TV Market, which has been dominated for several years by electronics behemoths such as Sony and Samsung. Aside from that, the adoption of 4K resolution TV sets, combined with technological advancements in the industry, is expected to boost market growth in the coming years.
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