Surge in the rate of penetration of internet especially in the developing economies, growing focus on improving organizational performance and rising adoption of by the small and medium scale enterprises are the major factors attributable to the growth of the web analytics market. Data Bridge Market Research analyses that the web analytics market will exhibit a CAGR of 18.00% for the forecast period of 2022-2029. Therefore, the web analytics market value would stand tall by USD 16.62 billion by 2029.
Global Web Analytics Market Scope and Market Size
- On the basis of solution, the web analytics market is segmented into search engine tracking and ranking, heat map analytics, marketing automation, behavior-based targeting and others.
- Based on service, the web analytics market is segmented into professional services and support and maintenance.
- Based on deployment type, the web analytics market is segmented into on-demand and on-premises.
- Based on application, the web analytics market is segmented into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, performance monitoring and others.
- Based on vertical, the web analytics market is segmented into retail and consumer goods, BFSI, government, travel and hospitality, media and entertainment, healthcare and life sciences, telecommunication and IT, and others.
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Web Analytics Market Country Level Analysis
The web analytics market is analysed and market size, volume information is provided by country, solution, service, deployment type, application and vertical as referenced above.
The countries covered in the web analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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Competitive Landscape and Web Analytics Market Share Analysis
The web analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to web analytics market.
Major Key Player Web Analytics Market
Some of the major players operating in the web analytics market are IBM, Oracle, Microsoft, SAP, Genetec Inc., INRIX, Teletrac Navman US Ltd, Inseego Corp., PROCON ANALYTICS., IMS Software, Inc., CloudMade, The Infinova Group., Azuga., Noregon., Acerta Analytics Solutions, Inc., KEDACOM, Xevo, AGNIK LLC., Plotly., Inquiron and Hewlett Packard Enterprise Development LP among others.
MAJOR TOC OF THE REPORT
Ø Chapter One: Introduction
Ø Chapter Two: Market Scope
Ø Chapter Three: Regional Analysis
Ø Chapter Four: Market Share Analysis
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