According to a new market research report ”Digital Marketing Software Market byComponent, Software (CRM Software, Email Marketing Software, and Social MediaAdvertising), Service, Deployment Type, Organization Size, Industry Vertical,and Region - Global Forecast to 2022", published byMarketsandMarkets™, the digital marketing software market size is expected togrow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at a CompoundAnnual Growth Rate (CAGR) of 14.9% during the forecast period
Growing social media and popularity of mobile advertisingwith increasing number of mobile devices are main drives of the market.Moreover, the growing adoption of digital marketing software by Small andMedium-sized Enterprises (SMEs) is expected to drive the market during theforecast period.
Browse 79 Market Data Tables and 38 Figures spreadthrough 143 Pages and in-depth TOC on "Digital Marketing Software Market by Component, Software (CRM Software, EmailMarketing Software, and Social Media Advertising), Service, Deployment Type,Organization Size, Industry Vertical, and Region - Global Forecast to 2022"
Major Key Vendors:
Major vendors in the DMS market include Adobe SystemsIncorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com,inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation(US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), andSimplyCast (Canada).
Social media advertising software is expected to be thefastest growing software in this market. Social media advertising is a bigplatform and has been booming since the inception of social and professionalnetworking media, such as Facebook, Instagram, YouTube, Skype, Google+,Twitter, and LinkedIn. They have introduced newer ways of connecting to theconsumers. Building strong brand image among varied target groups of customersby utilizing digital content is a major factor that is aiding the growth ofsocial media advertising software.
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The consumer goods and retail vertical is expected to be thefastest growing vertical in terms of adoption of DMS solutions and servicesduring the forecast period. The consumer goods and retail vertical consists ofcompanies that generate and commercialize goods and services to meet the uniquerequirements of catalogers, retailers, direct marketers, and manufacturers. Theconsumer goods and retail vertical is expected to provide growth opportunitiesfor DMS vendors, as the vertical needs effective solutions to build long-termrelationship with customers, engaging more number of customers, making decisionsbased on feedback from every customer, and for expanding demographic reach.
