ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced the addition of two new C-level executives to its leadership suite. The announcement comes on the heels of the company’s 100 percent year-over-year revenue growth, with the two senior execs being called upon to continue rapid expansion and adoption of the ActionIQ platform.
Leah Pope, formerly of Salesforce, where she served as Head of Marketing, Marketing Cloud, Pardot, and as Chief Marketing Officer of Datorama, joins ActionIQ as Chief Marketing Officer. Chris Masino joins from Act-On Software, where he was Chief Revenue Officer, to take on the CRO role at ActionIQ. Both will be based in New York City, reporting directly to ActionIQ CEO Tasso Argyros.
“ActionIQ doubled its revenue in the past 12 months—a testament to the size of the problem we solve and our technology’s ability to unify massive amounts of disparate data sets into one user-friendly platform—at a time when brands and businesses need to move faster and create more valuable customer experiences,” said Argyros. “Leah and Chris, both with proven track records in delivering results for world-class technology companies, will be critical to driving even more momentum and ensure ActionIQ remains the market leading CDP for large enterprise brands.”
As CMO, Pope will be responsible for creating market positioning, messaging, and communications strategy to promote business development, customer experience, and market leadership. She has a mandate to build a world class marketing organization for ActionIQ—a marketing group designed to help companies better understand how to solve data challenges and empower teams to create authentic customer experiences across all brand touchpoints.
Before her previous role at Salesforce, Pope was the CMO of Datorama, which was acquired by Salesforce in 2018. While at Datorama, she built a global marketing organization and go-to-market strategy that successfully executed a customer-centric approach to category creation, market leadership, and rapid revenue growth. Prior to that, she was CMO at Synthesio and held various other marketing leadership positions within IBM, Lombardi Software (acquired by IBM), Inquisite, and Fatwire.
https://www.martechcube.com/customer-data-platform-actioniq-expands-executive-team/
