cargo.one introduces real-time digital sales product for airlines

LogisticsUpdateAfrica

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cargo.one today released cargo.one360: a real-time data and analytics product that provides airlines with unique insights to maximize their sales performance in digital channels.

cargo.one introduces real-time digital sales product for airlines

Cargo.one today released cargo.one360: a real-time data and analytics product that provides airlines with unique insights to maximize their sales performance in digital channels.

cargo.one360 will help airlines to accelerate their adoption of best practices in digital sales with customer insights and reflection of market changes and trends to facilitate better tactical and strategic commercial decision-making.

While an increasing shift towards digital sales predates the pandemic, Covid-19 has supercharged this trend: volatile schedules, constrained capacity, and disrupted pricing mechanisms have sent customers seeking transparency on offers, and instantly confirmed bookings. Understanding the dynamics of digital sales, including new performance metrics, benchmarks and customer behavior, requires airlines to adapt and evolve traditional sales and revenue management processes with the help of new data sources and tools.

“cargo.one360’s easy-to-use analytics dashboards provide transparency on key digital sales metrics from day one. Real-time data feeds enable airline teams, from revenue management to sales steering, to integrate live information into their systems and workflows. In addition, unique, market-leading insights on customer behavior and benchmarks, provide context to improve offer design and conversion rates,” reads the release.