Consumers' minds have been preoccupied by rising obesity rates and rising health-care concerns. People have become more conscious of their eating habits, which has increased the demand for healthy foods. The majority of the world's population prefers foods that are low in calories but high in essential nutrients and vitamins. Fruit and vegetable seeds are one such product that have gained popularity among consumers due to their high nutrient content. The market's evolution has aided in the development of various types of seeds, including apple seeds, cucumber seeds, melon seeds, pumpkin seeds, and almond seeds, among others. Among these melon seeds, the multi-benefit profile and easy availability play a pivotal role, contributing to the impressive growth of the global melon seeds market.
Furthermore, over the forecast period, Asia Pacific is expected to account for the largest market share in the global Melon Seeds Market. This can be attributed to the region's population becoming more aware of the importance of eating healthy foods. For example, according to data released by the Food and Agriculture Organization of the United Nations in January 2019, the production of melons (excluding watermelon) in Asia was 20.7 million tonnes in 2012, rising to 24.1 million tonnes in 2017. Furthermore, according to the same source, melons (excluding watermelon) production in Oceania was 100 kilotons in 2015, increasing to 26.8 kilotons in 2017. Increased melon production indicates increased demand, which is expected to drive growth in the Asia Pacific melon seeds market.Watermelon is expected to hold a significant market share in the global melon seeds market over the forecast period, owing to high demand for watermelon in various food and beverage applications such as juice and salads.
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