Buy now pay later (BNPL) trend is becoming popular across APAC by enabling consumers to defer payments and access credit. The increase in uptake of BNPL service across APAC has been fueled by Gen Z and millennial shoppers. Some companies which have embraced BNPL service include Grab, ride hailing firm; Traveloka, a travel platform;
Tokopedia, an ecommerce marketplace; and Alibaba and JD.com, e-commerce giants. Some pure players operating in the market include Kredivo (Indonesia) and Hoolah (Singapore). The BNPL trend has also taken off in Australia where players including Afterpay, Zip Pay, and Splitit have taken share from traditional credit card companies owing to fast approvals.
Afterpay is planning to further expand in Asia by capitalizing on acquisition of EmpatKali, Singapore-based BNPL firm. For year ended June 2020, Afterpay had around 10M active users. In July 2020 , Afterpay collaborated with Google Pay to extend its BNPL service. Also, earlier in May 2020, Tencent, Chinese multinational conglomerate, bought a 5% stake in Afterpay for US$252M.
Even in Southeast Asia, the BNPL trend has been gaining popularity and attracting investments. For instance, Cashalo, an online lending firm, received funding of US$20M via its Hong Kong-based parent firm Oriente and is expanding BNPL offering in the Philippines, to compete against local competitors such as BillEase and Manila-based Jungle and TendoPay .
This offering from PayNXT360 is a bundled offering, combining one regional and 10 country reports. In addition, it also provides an insight brief, capturing analyst opinion on key trends, drivers, strategy, and innovation.
Asia Pacific Buy Now Pay Later Insight Brief
1. Asia Pacific Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
2. Australia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
3. China Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
4. India Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
5. Indonesia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
6. Japan Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
7. Malaysia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
8. Philippines Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
9. Singapore Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
10. South Korea Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
11. Thailand Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
Regional / country reports included in this bundled offering provide a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behavior, and competitive landscape in Buy Now Pay Later industry. These reports offer data-centric analysis of Buy Now Pay Later market dynamics to help companies understand business and investment opportunities along with risks.
Each regional / country report details market opportunities across 40 market segments in Buy Now Pay Later for the period 2019-2028 and identifies opportunities. It captures essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction across end-use segments.
Scope
Country reports in this bundled offering provide in-depth analysis of Buy Now Pay Later industry. Below is a summary of key market segments:
BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Active Consumer Base, 2019 – 2028
Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel
Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Reason to buy
• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
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