The growing demand for healthier milk variants are expected to boost the growth of the market in the forthcoming years, states Fortune Business Insights, in a report, titled “A2 Milk Market Size, Share & Industry Analysis, By Type (Organic, Conventional), By Fat Content (Whole Milk, Reduced Fat Milk, Fat-free Milk), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail) and Regional Forecast, 2020-2027.” The market size is expected to expand during the forecast period owing to the increasing prevalence of cardiovascular diseases.
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Market Driver:
Rising Awareness about Safe Infant Formulas to Boost Market
The increasing consumer inclination towards milk options such as vitamin and mineral fortified milk because of its additional health benefits can have an excellent impact on the market. The rising awareness of A2 beta-casein among mothers is expected to propel the healthy growth of the market in the foreseeable future. The introduction of organic A2 milk and flavored A2 milk is expected to improve the prospects of the market in the forthcoming years. Moreover, the shift towards healthier milk variants among consumers owing to risks of health conditions such as cardiovascular diseases, diabetes, and obesity can subsequently dampen the growth of the market in the forthcoming years. The growing prevalence of diabetes and heart diseases has led to the adoption of A2 compared to regular milk. Few studies also imply that A2 milk is easily digestible even for lactose intolerant individuals. The growing focus on product development by major players such as reduced-fat, fat-free, and sugar-free A2 milk can have a tremendous effect on the market.
However, the high price of A2 milk is expected to diminish its adoption during the forecast period. Similarly, the maintenance cost of cows is comparatively higher, which, is expected to restrict the growth of the market. In addition, the high price of commercial A2 can further dampen the growth of the market in the forthcoming years.
Regional Analysis:
Ongoing Research and Development Activities to Stimulate Business in Europe
North America is expected to hold the largest share during the forecast period owing to the increasing awareness about digestive health among consumers. The inclination towards milk variants owing to digestive health additional advantages over regular milk can further aid the expansion of the market in the region. The growing demand for organic, low-fat, and sugar-free milk is expected to improve the prospects of the market in the foreseeable future. The market in Europe is expected to expand radically during the forecast period owing to the constant research and development activities in the dairy sector. According to the California Dairy Research Foundation (CDRF), Europe remains naturally high in cows producing A2 milk. The trend of clean-label milk such as pesticide-free and non-GMO is likely to contribute positively to the market growth in the region. Asia Pacific is expected to rise exponentially during the forecast period owing to the rising awareness of A2 beta-casein among mothers. The increasing partnerships and acquisitions among prominent companies can accelerate the growth of the market in Asia Pacific. For instance, in December 2019, the a2 Milk Company partnered with Yuhan pharmaceuticals to launch the a2 Platinum infant formula range in South Korea.
Key Development:
March 2020: The a2 Milk Co. Ltd., the New Zealand-based company announced an agreement with Canadian Agrifoods Cooperative for the production, distribution, sales, and marketing of milk in Canada.
November 2019: Nestle China expanded its A2 milk product portfolio with the launch of A2 milk for the elderly, YiYang Yichang, to capitalize on the growing demand for a2 milk among consumers.
Source:
https://www.fortunebusinessinsights.com/a2-milk-market-103212
