7 Ecommerce Design Trends for 2020
Ecommerceis changing, mobile conversions continue to be on the rise and is predicted that by 2022 smartphones will account for $175.4bn USD in retail sales. Customer expectations are growing at the same time: 38 per cent of shoppers now expect to offer same-day delivery. Other e-commerce trends are very much in line with web design trends. Web design is continually evolving. New concepts and ideas are introduced every year. User patterns are changing. Designers have to constantly reevaluate their design to ensure that the customers have the best shopping experience. Whether you’re a designer or an e-commerce website owner, you can’t afford to get left behind.
Listedbelow are some e-commerce design trends.
MobileReign
Webdesign focused on being responsive and adaptive in the past. Designers had to create desktop web pages that could easily be used for a wide range of mobile devices. Nowadays a large number of online shoppers prefer using mobiles for shopping. So companies had to focus to ensure they are making the most out of their business potential. Designers had to create e-commerce websites for mobile-first and then adapt for larger screens.
Animation sand Cinema graphs
Nowadays-commerce websites are built with interactive elements. We see a lot of sites using animations as well as innovative interactions that help shoppers navigate quickly by simply swiping or tapping. To grab the user’s attention, E-commerce websites have cool buttons, icon rotations, and animated loading bars. We see more cinema graphs on the homepage. Images with small, repeating animations are called a cinema graph. They are created in GIF format which usually appears as home page banners and background images. We should expect more cinema graphs for in e-commerce stores this year.
StrikingColors
The latest eCommerce Design Trends will have designers experiment more on bold bright colours that will make a website pop. The past years were all about minimalism and the white space. In design, colours are not only for aesthetics but also used to connect with customers. The intelligent use of colours can help convey messages and bring a positive shopping experience in e-commerce. We can see many eye-catching websites with colourful homepages in the coming year.
Chatbots
Chatbots are a big trend nowadays. They provide better customer experience and can replace a big support team. The chatbots are firstly built to answer customer queries about products and their usages. Users don’t have to wait for their queues to get an answer from a consultant. They get answered instantly which increases customer satisfaction. Some chatbots are designed to give customers the best shopping experience. It helps with purchase decisions, offering discount codes, and delivering shipping notifications. With the implementation of AI, it becomes as advanced. Today, many e-commerce designers and e-commerce platforms introduced chatbots to their platforms.
OriginalPhotography
Itis important to choose beautiful high-quality pictures for our brand because the picture speaks a thousand words. Custom photography becomes a trend in the coming year. To provide authentic images, many companies will start hiring professional photographers. Large images will be displayed on the homepage as well as for inner product pages.
Voice search
Just over 20 per cent of search queries are made via voice now, and experts are predicting 50 per cent of search to be done via voice by 2020.
Automation
A lot of industries implement automation to enhance their business operations with the coming of digital transformation. E-commerce is one of the leading industries where automation plays a huge role. Automation is used to remove as much human as possible from inventory management, production, delivery services, and marketing and sales. Automation gives the business an opportunity to operate with minimum human resources which improve customer experience,free-up valuable time and increase conversion rate.
Nexibit’sE-commerce team provides the right solution for the business need to attract online customers using user-friendly solution and data analytics. TheE-Commerce solutions follow the standard development process with an emphasis on user experience. The emphasis on user experience is to enable the buyer to to buy the products online with ease.
