Nowadays, we are living in an information age where none of the successful business decision making processes relies on guesses & prediction, Understanding & analyzing the qualitative information & statistics carry out an effective & efficient decision making process. Information & data is the most valuable asset for every business but getting qualitative data is not easy; it needs effective market research & skills.
Market research is broad term in nature which works on various methodologies & different modules according to business goal & type. Market research is considered as the backbone of every organization whether its small, medium or large scale organizations without it company unable to take effective decisions & can’t survive in the market.
Qualitative research is one of the effective methods of market research also called conversation method. Qualitative market research works on observation & point of view of target segments to initiate decision making process, which means qualitative research provides the answers of what, where, when, why and who of decision making.
Qualitative research methods target a small size of groups or individuals which allows cost saving where, pre-structured questionnaire allows free and in-depth discussion and analysis of topics or individual product & services. The other way such as:
Individual Interviews
Focus Groups
Observations or “Shop-Alongs”
In-Home Videos
Real World Dialogue
Journal or Diary
Online Focus Groups
In simple word, Quantitative Market research involves any research conducted using observation. It helps to determine the customer's behaviour towards the product. myMRPlace is a global marketplace for the market research industry. We aim to simplify market research outsourcing from both buyers to provide them with the best quantitative research companies.
