When COVID—19disrupted their offline operations, many businesses transitioned to online (andhybrid) models of sales and marketing. The top web development companies in Regina have been designing e-commerceplatforms for different products, and with consumer shopping habits shifting todigital, it seems that more enterprises will revive their online identities.
If yourorganization is starting its digital transformation journey with a new onlinestore, it will be good to know the trends that will dominate e-commerce website development in Regina for 2021 andbeyond:
Multi-directional layouts
The trend ofunusual grid layouts that started in 2020 has evolved further. This year wewill see brands experimenting more liberally with their multi-product gallerydesigns. Web design companies in Regina have been building e-commerce platforms with grids that do not merely go up anddown, but also right and left, crossways and in some cases even backwards andforwards.
With thisperceptive approach to grid structuring, users can move in any direction theywant to. It also works well for mobile-first design as more shoppers buy orsearch for products on their smartphone
Optimizing the filter functionality
As per Regina web design professionals,filtering is a tricky tool especially for product searched on ecommerce websitesthat sell clothing and fashion accessories. This is because the same productcan be found in different sections depending on its target customer, make,color, size and price range. To get more conversions it is advisable to dividethe choices in clear categories and let your customers pick what they want.
You candivide your offerings in broad categories on the homepage and then createsub-categories for each choice clicked from there.
Neutral background colors
Even thoughsome brands have designed flashy and futuristic ecommerce websites, lighter andneutral colors are making a significant comeback in 2021. If you do not want togo with simple white shade, there are many options in neutral colors that looksober and attractive on an online store. These include cool grey, earthy brown,pale yellow and warm cream.
A benefit ofusing pale backgrounds is that they help to centre the attention on your keyvisuals – the images and videos of your products. They also build a gentle andmore pleasing user experience for website visitors.
Use of reality tech
Unlikeshopping in a brick and mortar store, customers cannot try a product when theyvisit an online shop. If you offer them an interactive shopping experience, it willbring you more leads and conversions.
With the useof augmented reality and virtual reality (AR / VR) technologies on yourplatform, you can help your buyers to see what a product – such as apparel orcosmetic – will look like when they use it.
Live chat or effective chatbots
Anotherfeature that Regina web development companies have been increasingly suggesting to their customers is a chatbox on their websites. It allows you to personalize the experience for anyvisitor landing on your e-commerce store. While live chat with humans - who canunderstand a person more clearly – is a good choice to trigger conversions, youcan leverage artificial intelligence (AI) to deploy smart chatbots duringnon-business hours. Chatbots are also helpful for small businesses who cannothire dedicated workforce for real-time customer service.
Summing up
You can make the most ofsuch trends when you partner with an experienced web design company in Regina –one that keeps up with evolving digital landscape and knows what works in thevirtual world. Enabling your customers to shop from home and winning more leadsthen is not difficult.
Author Bio: Regina Digital Agency helps you make your website an effective sales andmarketing tool. With our web design and development solutions in Regina, wecreate platforms to drive business outcomes while nurturing best of customerexperience.
