Photo Booth Rentals For Conventions And Trade Shows
Photo Booth Rentals For Conventions AndTrade Shows
The same type of photo booths you've seenat the mall can be used at trade shows and conventions. Many party rentalcompanies rent photo booths for use at weddings and other social events. But amaster marketer should realize that putting a free photo booth in your exhibitspace is an excellent way to increase your foot traffic, spark conversationwith prospects, and generate general warm fuzzy feelings about your brand.Further, if you know what to look for, a photo booth rental can actually giveyou much more than that. Modern photo booths take advantage of technology tospread your brand or message, and collect information from prospects. Some willeven collect video testimonials about your product.
Make sure any photo booth rental is capableof putting your message on the photo strips. Better photo booths will evenallow you to design a postcard with your branding all over it. In my opinion,this is the way to go. People loose the swag given out at shows. Free pens getused up or lost. T-shirts fade. But people generally keep photos forever.Imagine your message pinned to your prospect's refrigerators for 10 years. Besure to ask if the rental company charges extra for the design work.
Some photo booths will allow users to emailthemselves their photos. They simply enter their email address and the boothsends them an email with your custom message along with the images attached.Booths that do this are capable of storing the user's email addresses to usefor your marketing purposes later. It's great way to fill your lead list. Sinceyou're giving them something for free, there's no ill will about collecting theemail address and using it. Just make sure you use a professional email servicelike Constant Contact to allow users to un-subscribe if they wish.
The most advanced booths allow users posttheir photos to their Facebook accounts right from the booth. If you areadvertising at a trade show, imagine having your message show up in theFacebook news feeds of professionals in your industry. People almost alwayshave colleagues from their same industry in their Facebook friends list. Ifthey are doing something goofy in the picture, the picture will spread evenfurther as people hit the "Like" button.
If people at the convention have alreadyused your product, why not collect some video testimonials about it? A videocapable booth will do this for you, as long as you have someone there to coachthe users through it. I recommend using specific questions to make it easier onthem. For example "when was the last time you used my product?" Or"how has my product changed the way you do business?" Post the bestvideos to a YouTube channel, and embed them on your site. As an added bonus,having a YouTube channel associated with your brand and web site will help yoursearch engine rankings. Google, in particular, loves a site with rich contentlike videos.
Make the most of your photo booth rental by having a strategy.People will be laughing and having a great time in your exhibit space.Capitalize on the jovial atmosphere created by the booth. Engage prospects insmall talk as you usher them in and out of the booth, and let that lead intoyour sales pitch. Most of all, have fun! If you're having fun with it, yourprospects will loosen up too.
