Nowadays, the way of doing business & concepts of business has changed significantly according to revolution in technology & digital trends. Today survival & success of any organization relies on how would you adopt technology & maintain the online presence of your organization, eventually another most important aspect of business is information or data without that you're unable to find the target segment or audience, and here market research plays an important role.
Market research is a vast term in nature which works on different methodologies & various concepts according to business requirements. Qualitative research is one of the most effective & efficient methods of market research also called as conversation research, where the researcher asked questions to respondents in specific manner to know their perception towards product & services.
Qualitative research is considered as the most effective method for data collection because its provides real time data from valuable people & think tanks, as none of organizations make their decision without research. Qualitative research is all about observing the consumer behaviour & their perception & what factors they would consider for the decision making process. Qualitative research use various techniques for collecting data, such as:
Small experts group discussion
Online surveys
Conduct interviews
Observation & shop-along
Online communities
Lifestyle targeting, etc.
In simple word, Quantitative Market research involves any research conducted using observation. It helps to determine the customer's behaviour towards the product. myMRPlace is a global marketplace for the market research industry. We aim to simplify market research outsourcing from both buyers to provide them with the best quantitative research companies.
