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Is CATI Market Research an effective method?
Is CATI Market Research an effective method?
CATI market research stands for Computer Assisted Telephone Interviewing one of the effective & efficient methods of research. CATI research came into picture in early seventies after that according to revolution its evaluation didn’t replace the concept but changed the performing research.

Nowadays, technology is everywhere & everything from booking tickets to ordering food to communicating with beyond country boundaries has been changed.  Due to technological upgradation the human life gets more easier but these changes not only are restricted for humans but also it has changed the concepts of business. The technology & online visibility become the most important aspects for survival & success of  business.


As i stated above the technology & online visibility become the most important parts for business, due to these revolutions the way of doing business & using resources has become more challenging.  For the organization whether its small, medium or large scale the information research & data considered as most valuable assets which decide the companies future development & success rate, here market research plays a crucial role to get the effective data for the company.


Market research is broad term in nature which works on several methodologies & modules according to business type.  CATI market research stands for Computer Assisted Telephone Interviewing one of the effective & efficient methods of research. CATI research came into picture in early seventies after that according to revolution its evaluation didn’t replace the concept but changed the performing research.


CATI research works on well-drafted questionnaires which need to ask respondatant on a large scale for the insights of customer perception towards product & services.  CATI Market research is one of the successful and effective strategies for statistical surveying where a mix of innovation makes this the most reliable strategy for research.   Following are some benefits of performing CATI Market research:


  • Provide the insights

  • Can record the samples

  • Easily filter through software

  • Easy to analyze

  • Can perform anytime, etc.


In short,  Cati market research includes any exploration which includes the electronic gadgets & softwares.  myMRPlace is a global marketplace for the market research industry. We aim to simplify market research outsourcing from both buyers as well as from suppliers by providing the best cati market research company