Nowadays, we live in a digital space where human life gets easier, especially after the revolution of internet & technology, has seen significant drastic changes in our lifestyle & livelihood. These changes make drastic changes in our day to day activity from making payment to reservation of tickets everything is digitalized now. These changes are not only restricted to simplifying human life but also the revolution of internet & technology has changed the mindset of people, business & services.
Over time businesses & organizations are more focusing on digitalization to maintain online visibility & competing with competitors. Nowadays, the success of any organization relies on data & digital visibility doesn't matter if it is small, medium, or large. And Here marketing research plays an essential role to know your target segment & plan further strategies.
Marketing research is a broad concept that is divided into several methods such as quantitative research, quantitative research, b2b research & CATI research. If we talk about CATI research, CATI stands for Computer Assisted Telephone Interviewing. In simple words, the CATI works virtually by interviewing on phone calls asking structured questions, or simply answering questions on the computer screen. Any questionnaire complex survey logic is handled by the CATI program.
The process is effective due to living response recording which doesn't need to sort or data entry kind of activities. The interviewing process is made quicker & easier because data is entered as it is obtained & pre-structured.
In simple word cati market research involves any research conducted using observation and unstructured questioning. It determines the customer's motivation through close observation. myMRPlace is a global marketplace for the market research industry. We aim to simplify market research outsourcing from both buyers as well as from suppliers by providing the best cati market research company.
