Facebook Offers: Why Run them?
Most businesses find that they need something extra to nudge potential in the buying direction. Facebook Offers provides a powerful and dynamic tool to lure consumers to your business. So, here are some tips on how to use Facebook ads to increase sales.
The Benefits of Facebook Offers
Although you can list coupon codes on regular Facebook ads or posts, Facebook Offers allows you to present a cleaner more efficient look and set conditions without cluttering your ad space.
For example, you may want to provide discounts, free classes, or free consultations for a limited period of time. With Facebook Offers, you can set expiration dates. Also, you can generate a specific number of codes that allow users to claim your offer.
Additionally, you can determine whether users have the ability to share the offer with friends expanding word of mouth and whether the offer can be redeemed online or in-store. Facebook ads for limited time offers imbue a sense of urgency in your customers, and they also give you the control of presenting these offers only at times convenient for you.
Considerations For Creating Facebook Offers
One of your most important considerations is the offer’s time frame. Set the beginning date and expiration dates to suit times when your business is ready to handle the extra load and users are more likely to respond.
Meanwhile, if you’re offering something of high value, consider limiting the number of total coupon codes you generate. And add any terms and conditions that customers must abide by.
How to Create Your Facebook Ads
Ensure your Facebook ads have strong visuals that will grab the attention of users. Clarity is important. Users should also immediately understand what exactly you are offering.
Furthermore, using stark images of contrasting colors against a white background works well. To create a sense of urgency, emphasize the timeliness of your offer, try to also indicate any problems your offer solves for your customer. Persuade your customer that the offer is relevant to the present and it will be to their advantage to respond immediately.
To conclude, Facebook ads with limited time offers are easy to set up and are powerful tools for connecting with potential customers.
