The word analytics is common for all the platforms, also it is an important section for all the markets to develop their online business. TikTok analytics is a free built-in tool for all social networks. In the TikTok platform, analytics is discovered when you have a pro account. If you decide to run your business on any social media platform, you need to have clear insights into that platform.
Now, we will discuss why everyone needs to understand TikTok analytics. Let’s see.
TikTok Pro Account
Already I said TikTok analytics are permitted only the TikTok pro account. Many of them ask how to switch a TikTok pro account. It is very easy.
Click on your TikTok profile, access the setting at the top right corner area with three dots. Then tab manage accounts and select “switch to pro account”. Choose the option of whether you are a creator or business and choose a category. That's it your profile will enable TikTok pro account.
Get Your TikTok Analytics
After switching over to a TikTok pro account, now is the time to access your analytics. You can do this on both mobile and desktop devices. On the mobile device, go to your settings and privacy menu and you can see only the business option. Click that option and then tap the analytics option to access your TikTok analytics dashboard.
TikTok Overview
An overview is the first tab in your TikTok analytics page, that displays the all over TikTok performance such as your TikTok followers, likes, comments, and more.
Followers Count
This section displays over the past 7 to 28 days of how many followers you have and your follower's growth.
TikTok Profile Views
This section helps to know how many profile views you got, so it is one of the great metrics to understand what type of content impresses more people to click your profile.
Trending Videos
This section helps to understand your videos that have gotten the views over the past 7 days. You can access your popular content. Also, you can see the total number of comments, likes, clicks, and shares your video got. Sometimes take the time to get more likes in your video, if you can buy likes on TikTok to get popular soon and connect more people with your TikTok page. Also, trending video analytics to access the total number of views your video gets and the total time users spend on your videos.
Gender
This section shows the percentage of users how many of them are male and female on your TikTok page.
Followers Activity
This section helps to determine when to time your users are active online. Using this strategy to get an idea is the best time to post your videos to reach more followers.
TikTok Audience Territories
This section helps you to know your content reaches how many people and where they are from. So you can determine which region and location your content is more popular.
TikTok Sounds Metrics
TikTok is completely a video sharing platform, TikTok videos are dependent on a variety of music, and sound clips. So, you should track the sound metrics which one gets more engagement and your followers are enjoying.
