Audience data refers to the age-group, gender, geo-location and economic background.
These digital marketing gurus, have something called audience data for each of the digital platforms I mentioned above and also the apps. Audience data refers to the age-group, gender, geo-location and economic background. For e.g. kids using PS4 gamers are all from wealthy backgrounds, tend to be in the under 30 age group, and generally male.
