A TikTok Guide for Real Estate Agents
It's important to know what a new type of social media is and why it has become so popular among one of the biggest generations. TikTok, unlike other social media platforms like Instagram, Twitter or Facebook, is a video-only platform. It was launched in the U.S.A in 2017 and quickly gained popularity. TikTok, which was initially launched under the name Douyin in 2016, was later renamed to ByteDance by Zhang Yiming. In 2017, Zhang increased the app's accessibility globally.
It was downloaded 663,000,000 times within a year of its launch. This beat Instagram, Snapchat and Facebook for the most downloaded apps in September 2018. Sensor Tower, a mobile intelligence agency, reported that it had exceeded one billion downloads worldwide six months later. It shouldn't be surprising, though, as TikTok's U.S. counterpart, Vine, experienced rapid and significant growth during its lifetime. What is it that makes these video sharing platforms so popular?
What is TikTok?
TikTok, a mobile-friendly video creator app, is available all over the world. TikTok offers a wide range of filters, sound effects and music so users can create videos that convey any message they wish. You can also choose to have your video length between 15 and 60 seconds.
Why is TikTok so popular?
Understanding Vine is essential to understanding why TikTok is so successful. Vine was a mobile application that allowed video creators to create and share their videos.
It was a short-form video-creation app that allowed users to create and share six-second clips. This was similar to Instagram but with only videos being shared. Vine was bought by Twitter and discontinued in early 2017. However, it was still popular which disappointed Vine's users. TikTok was born. TikTok was born from the popularity of Vine's influencers. It was the snowball effect that made TikTok the fourth most downloaded non-gaming app for all of 2019, and it has remained so ever since.
TikTok: Why real estate agents should start using it
TikTok agents should be identified for a variety of reasons. The app has more than 14 million users per month in the U.S., who spend on average 47 minutes on the app each day. Although you might think TikTok is used primarily by Generation Z users, roughly 50% of TikTok users in the U.S.A are between 18 and 34 years old with 20% between 35 and 44 years. These are the prime age for homebuying. 37% of TikTok users report that their household income exceeds $100K. TikTok is the best platform to reach your target audience. This is a great way to use Real Estate Digital Marketing.
Real Estate TikTok Examples
Some agents are already expanding their reach to social media. Here are some examples of active TikTok videos from Silvano Barocio and Daisy Daniels. Ashley, the Las Vegas Realtor.
Tips for Boosting Yourself as an Agent using TikTok
These tips for TikTok marketing will help you create video content that can be seen by almost 10,000,000 people who are part of the homebuying group.
- Find evergreen content. You can find evergreen content. This is content that is not tied to any current trend or fad.
- Home tours. TikTok's effects, filters, and music feature on the app can transform your listings into virtual tours of your homes.
- Keep up to date with TikTok trends. You'll see videos with similar formats, but different content on your "for you" page. This is a great opportunity to use real estate as a tool for incorporating these trends.
- Hashtags are crucial. Use the most relevant hashtags whether you are giving tips to first-time homebuyers or taking part in a TikTok trend. Don't forget to add the hashtag if a trend has one!
- Be creative. Try something new. TikToks employs an algorithm with artificial intelligence that ensures users' content is seen. It is possible to create viral videos without knowing it will happen.
