5 Push Notification Strategies For Mobile App Engagement
Creating a great app for your business has numerous benefits, and keeping your current customers engaged will be a major contributing factor in reaping those benefits into the monetary equivalent.
A push notification strategy can be a great way to remind your users about your app. Push notifications should be used in the right dose. Having too many irrelevant notifications can easily irritate your customers, and not enough notifications can cause a failure in engagement.
Below we have listed 5 ways you can utilise your push notifications to optimise your engagement from clients with your calibre digital mobile app.
5 Ways To Utilise Push Notifications with Calibre Digital Mobile App:Identify problems and solutions
The first step in creating a successful push notification strategy is identifying its purpose. Is there a problem you are trying to solve or a goal you want to meet? Once you understand the problem or goal, you can define the solutions.
Are you noticing that users are not taking the actions you want them to take? Or are they leaving your app? Are they leaving your app at a certain point in your user experience? These are some common problems that push notifications can help solve.
Personalisation and Segmentation
Effective push notification strategies target the right people with the right message. Moreover, push notifications containing personalized content see four times the open rate of generic messages. It is highly recommended you use segmentation and customize messages to individual users. This allows you to build different content strategies according to the type of profile you are targeting.
Incorporating your users’ demographics things like age, gender, location, etc. Also favourites, or recently viewed items, for example. This data will help you create effective messages that will make your customers feel special. Ideally, as if you were initiating a one-on-one conversation. This is a great way to ensure your customers are motivated and more likely to re-open your app.
Limited-time Offers
Prompting your customers with limited time offers is a fantastic strategy for your notifications and creating a fear of loss.
You will need to define what would be of value to your clients and what will make them want to re-engage with your app. Once you have found your offer, it is important to find the right balance and the adequate tone.
Be mindful of overusing this type of message, and find the right dose depending on your offer, your target, and objectives. Furthermore, keep in mind these should remain as limited offers and not become a source of constant communication.
For example, If you have a game with in-app purchases, make one available for free for 24 hours. If it is a shopping app, offer a few limited-time discounts on the latest articles your users have viewed. Be creative and appealing.
Utilising geotargeting and beacons
Targeting customers at the right time and place is key. And it’s easier than ever with location-based technologies like geo-targeting and beacon management.
These technologies allow you to target users in a certain area in a timely manner. All you have to do is simply designate a specific zone. And you will be notified when your users step in that zone. It will not only help you reach out to them at valuable times but also engage with them in a more effective way.
However, just because they enter a certain area, you shouldn’t overwhelm them with irrelevant pushes and unrelated promotions. But rather pair users’ data with their location in the real world. If your notification fits in that picture and makes a meaningful contribution, then deliver it. Then your customers will highly appreciate it.
Holiday promotion notifications
The holidays typically generate an outpour of positive emotions that fill people with glee, happiness, and a motivation to buy things.
Things like gifts, music, and celebrations happening across the world, businesses should incorporate these holiday themes into their promotions during this time of the year.
Quality notifications around these events can easily allow you to engage your users, with visuals like images or GIFS that can emphasize the holiday spirit. Including these images, short videos, GIFs, and emojis within your push notifications can further entice your users to open your website or application. Mainly because they are more eye-catching than your typical text-only push notifications.
Implementing holiday-themed notifications is perfect for overwhelmed holiday shoppers pressed for time. The right image on a push notification sent at the right time can be the solution that they did not know they needed, which could ultimately convert into a sale.
Additionally, having a client’s birthdays on record can allow you to add an even more personalised approach, wishing them a happy birthday. Or even offering them a discount or small freebie on a special day goes a long way to creating strong relationships through your calibre digital mobile app.
