The domain of content marketing can be pretty complicated and often businesses suffer setbacks when they do not maintain their websites correctly.
Even though the pandemic caused Google to record a massive surge in search traffic as most of the activities – education, work, shopping, entertainment – went online, not many businesses have fully tapped into that growth of organic traffic.
Fortunately, a professional digital marketing agency in Miami can help enterprises that are lagging behind. Experienced associates at such an agency also help you avoid the mistakes and dated online marketing strategies that decelerate your success in the digital world. These include:
1- Not publishing blog content regularly
According to the digital marketing experts providing Miami SEO services, having a business website is good and having an active website is even better. However, maintaining an active blog section on your portal is critical to get traffic.
A report on Hubspot has revealed that companies with active blogging generate an average of 68% more traffic than those who are irregular at this activity.
By having a consistently updated blog on your site, you not only boost organic traffic but also improve its chances of getting shared on social media and its exposure on SERPs.
2- Not leveraging SEO best practices
Continually evolving SEO practices, updates in algorithms and the disruptive AI technologies have created new challenges in the SEO field. However, that should not be an alibi to become unfocused or dilute digital marketing efforts.
If you ignore web content updating, do not use long-tail keywords, or still use the obsolete practice of stuffing the same keyword into content repetitively, your digital marketing campaign will fail soon.
When managing content is difficult, hire the services of an SEO company in Miami to reach top online rankings. This will allow you to focus on your primary business operations while a team of experienced content writers, SEO analysts and web developers ensure that your website keeps bringing leads and conversions.
3- Failing to maintain a social media presence
Businesses can connect with a wide range of customers and prospects by using social media channels in a variety of ways but most of them fail at leveraging the power of these platforms. Worse still, some misuse the innovative solutions available to them and this backfires in long run.
You miss easy opportunities when you fail to respond to your audience on social media, do not engage the people who follow or ‘like’ your business, and also when you do not monitor your competitors’ social media strategies.
By keeping an active account on the networking site frequented by your target customers, you can significantly improve your business reach and convert more leads.
4- Uploading irrelevant content
If you do find time to upload well-written content on your website regularly and also optimize it for search engines, your digital marketing plan can still fail if you do not understand your target audience accurately.
It does feel disheartening when you develop great content but it fails to flatter your audience. And that’s because it is they and not the business owners who determine content marketing success.
If you want them to click, read and feel connected to your blog posts, it is necessary to understand their psyche, check the kind of content that appeals to them and then develop relevant posts. And this is another area where an SEO agency Miami helps. Experienced writers at such an agency will generate the kind of content you need to build better relationships with customers
5- Not diversifying marketing techniques
Consuming all your resources for just one or two marketing tactics is another recipe for disaster.
Businesses have plenty of channels and strategies to utilize these days, especially on social media. From images, short text and full length articles to infographics, videos, interactive stories and user-generated content, experiment with different formats to see what works the best.
In addition you can capitalize upon email marketing, podcasts, webinars and other virtual events to build connections and engage your customers.
Varying the content formats through different times of the year and fin festive season can also help to improve digital marketing outcome.
Summing up
Being humans, we all make mistakes but that’s nothing to be embarrassed about. Just understand where you failed and why. Then make amendments to get on the right track and enhance your success rate.
Author Bio: Luminary Software helps you make your website an effective sales and marketing tool. With our web design and development solutions in Regina, we create platforms to drive business outcomes while nurturing best of customer experience.
